Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty? [PDF]
Front Psychol, 2016 Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior.
Villacé-Molinero T +2 more
europepmc +7 more sources
Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects [PDF]
, 2002 This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some are ineffective.Both a saving component and a multi-vendor structure enhance the effectiveness of a ...
Leenheer, J. +3 more
openaire +6 more sources
Shopping Data for Population Health Surveillance: Opportunities, Challenges, and Future Directions.
J Med Internet ResThe growing ubiquity of digital footprint data presents new opportunities for behavioral epidemiology and public health research. Among these, supermarket loyalty card data—passively collected records of consumer purchases—offer objective, high-frequency
Suhag A, Burgess R, Skatova A.
europepmc +2 more sources
Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay. [PDF]
Behav Sci (Basel)Brand loyalty is widely recognized as a key driver of consumer behavior, significantly influencing their willingness to pay more for preferred brands.
Damaschi G, Aboueldahab A, D'Addario M.
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Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانی, 2022 Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a ...
Soheil Nejat +3 more
doaj +1 more source
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania [PDF]
Amfiteatru Economic, 2014 Even though the concept of loyalty has been a key issue in tourism destination marketing for the last decades, the issue of customer loyalty in the case of travel agencies seems to be less emphasized in the specialized literature. The current research is
Ovidiu I. Moisescu , Oana A. Gica
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SST-Servqual and customer outcomes in service industry: Mediating the rule of corporate reputation [PDF]
Management Science Letters, 2020 Recently, the importance of service quality in various industries has gained much attention. Along with the development of technology, firms offer self-service technology to serve customers and create customer satisfaction.
Ridho Bramulya Ikhsan, Juliater Simarmata
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Fuzzy cognitive Mapping the Impact of Online Engagement on Levels of Tourist loyalty (Case Study: Clients of Travel Agencies on the Instagram Social Network) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2022 Introduction: The growing number of travel agencies in major cities means a wider range of choices for tourists, which in turn leads to increased competition in the business.
Hamed Fallah Tafti, Mahnaz Doosti-Irani
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]
Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017 Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی +2 more
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