Results 11 to 20 of about 6,599,056 (341)
Gadjah Mada International Journal of Business, 2016 Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong +2 more
doaj +2 more sources
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members [PDF]
International Journal of Research in Marketing, 2007 One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the firm with the loyalty program than non-members have, but this does not necessarily imply that loyalty programs are effective. Loyal customers may select themselves to become members
Leenheer, Jorna +3 more
openaire +4 more sources
Cogent Business & Management, 2018 Service quality has been a topic of extensive inquiry for decades that has emerged now in form of self-service technology (SST) which has profound effects on the way customers interact with firms to create positive service outcomes i.e.
Muhammad Shahid Iqbal +2 more
doaj +2 more sources
Sustainability, 2023 The growth of tourism in the Middle East suffers from ongoing political unrest and conflicts across the region. While previous studies have discussed the impact of psychological factors and political unrest on the tourism industry in the Arab world at an
Ibtisam Al Abri +4 more
semanticscholar +1 more source
International Journal of Customer Relationship Marketing and Management, 2022 The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate Social Responsibility (CSR) turned out to be considered as an efficient marketing tool.
R. Mostafa
semanticscholar +1 more source
Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia
Binus Business Review, 2023 Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends ...
Dita Sari Suwandi, Tengku Ezni Balqiah
doaj +1 more source
A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi +2 more
doaj +1 more source
Hijrah Intention And Type Of Customer Loyalty of Islamic Banks In Indonesia
Iqtishadia, 2021 The purpose of this research is to investigate the influence of hijrah intention on customer loyalty in Islamic banks including the type of loyalty based on attitude and behavior.
Fetria Eka Yudiana +2 more
doaj +1 more source
Environment, Development and Sustainability, 2023 Consumer behavior in the food industry has undergone significant changes in recent years, largely driven by growing consumer awareness of environmental, technological, religious, and social concerns.
M. Hasan +3 more
semanticscholar +1 more source
Theoretical aspects of determining the types of customer loyalty [PDF]
SHS Web of Conferences, 2019 An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
doaj +1 more source