Towards Critical Occidentalism Studies: Re-inventing the 'West' and 'Japan' in Mangaesque Popular Cultures [PDF]
, 2009 This paper investigates the reproduction of the imagined geography of the ‘West’ in contemporary Japan by employing a relational, intersectional and positional approach in order to examine Occidentalism and its hegemonic identification and othering ...
Barzan, L +14 more
core +1 more source
Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
, 2017 Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
core +3 more sources
Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism
Frontiers in CommunicationAnthropomorphism strategies have been widely applied in brand marketing activities such as advertising, service communication, and word-of-mouth, and have become an important marketing strategy for many brands.
Jie Han, Lexin Yun, Yaming Wang
doaj +1 more source
Getting to know Pepper : Effects of people’s awareness of a robot’s capabilities on their trust in the robot [PDF]
, 2018 © 2018 Association for Computing MachineryThis work investigates how human awareness about a social robot’s capabilities is related to trusting this robot to handle different tasks.
Cauchard Jessica Rebecca +8 more
core +2 more sources
Mimicry, biosemiotics, and the animal-human binary in Thomas Belt’s The Naturalist in Nicaragua [PDF]
, 2016 No description ...
Abberley, Will
core +1 more source
Anthropomorphized vs objectified brands: which brand version is more loved?
European Journal of Management and Business Economics, 2019 PurposeThe purpose of this paper is to deal with the role of the human metaphor (anthropomorphism) and consumers’ liking for the humanized version of the brand as antecedents of three key components of brand love: self-brand integration, positive emotional connection and feelings of anticipated separation distress.Design/methodology/approachA sample of
Elena Delgado‐Ballester +2 more
openaire +2 more sources
Social media and popularising space: Philae Lander (@Philae2014) and the journey to comet 67P/Churyumov-Gerasimenko [PDF]
, 2017 The popularisation of space activities is concerned with the public support of, interest in, and understanding of, the benefits to citizens of space science and space exploration.
Ryan, L.
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The Influence of Social Exclusion and Anthropomorphized Brand Roles on Consumers’ Purchase Intention [PDF]
E3S Web of ConferencesAnthropomorphism is a prevalent practice in Chinese marketing practices. For instance, companies may speak to customers in a sweet, human-like tone or utilize anthropomorphized imagery to grab their interest.
Mao Han, Li Feifei, Zhang Siyuan
doaj +1 more source
Building brands and fan relationships through social media : the case of the Grand Slam tennis events : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Sport and Exercise at Massey University, Palmerston North, New Zealand [PDF]
, 2016 Social media have become pervasive parts of society and modern consumer culture. However, sports scholars have noted a distinct lack of knowledge and understanding related to their use among sports properties.
Thompson, Ashleigh-Jane
core
Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis
Journal of Consumer Behaviour, EarlyView.ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley +1 more source