Results 51 to 60 of about 7,145 (266)
Anthropomorphic Stimuli In Brand Design: The Effect Of Human Face Schema [PDF]
, 2016 Numerous studies claim that creative designers and advertisers often use anthropomorphism as a marketing tool for evoking emotion, facilitating interaction and influencing consumer’s buying decision.
Abd Rahim, Russlan +3 more
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The Evolution of Impression Management Research in Social Media: A Bibliometric Perspective
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The purpose of the present study is to investigate impression management (IM) usage by companies in the context of social media communication and emerging technologies through a comprehensive mapping of the scientific literature. In this matter, a bibliometric analysis has been conducted, extracting a sample of 262 peer‐reviewed journal ...
Antonio Iazzi +3 more
wiley +1 more source
Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry [PDF]
The Retail and Marketing ReviewThe integration of artificial intelligence (AI) into mobile banking operations has become increasingly prevalent, with many banks leveraging AI to enhance their service offerings and operational efficiency.
David Masilo +3 more
doaj +1 more source
Robot Mindreading and the Problem of Trust [PDF]
, 2020 This paper raises three questions regarding the attribution of beliefs, desires, and intentions to robots. The first one is whether humans in fact engage in robot mindreading. If they do, this raises a second question: does robot mindreading foster trust
Páez, Andrés
core +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Despite increasing interest in leveraging AI to improve CSR communication, there is limited understanding of consumers' reactions to chatbots in CSR communication. Building upon the HAII‐TIME model, this study proposes a theoretical model from the users' psychological perspective to explain facilitative pathways through which anthropomorphic ...
Yangzhi (Nicole) Jiang +2 more
wiley +1 more source
Human-centered Electric Prosthetic (HELP) Hand [PDF]
, 2019 Through a partnership with Indian non-profit Bhagwan Mahaveer Viklang Sahayata Samiti, we designed a functional, robust, and and low cost electrically powered prosthetic hand that communicates with unilateral, transradial, urban Indian amputees through a
Ferris, Jamie +3 more
core +1 more source
Human Resource Management, EarlyView.ABSTRACT As artificial intelligence (AI) becomes more common in human resource management (HRM), especially in performance appraisals, questions arise about how employees respond to AI involvement in these processes. While existing research often treats AI as a technical tool, this study also views AI as a social actor that interacts with employees ...
Yuan Pan +2 more
wiley +1 more source
Frontiers in CommunicationThis paper discusses the influence mechanism of prosocial behavior through anthropomorphized brand messaging in cause related marketing among young adults, based on heuristic systematic model, the study assesses how different modes of information ...
L. Durgha Devi, Thangaraja Arumugam
doaj +1 more source
Various Consumer Needs for “Facial” Product Designs:
Maketingu Janaru, 2019 Some manufacturers anthropomorphize their products to strengthen the personal relationship between the products and their customers. For anthropomorphized products, the “face” is the most important part in terms of consumer evaluation of their ...
Akinori Ono
doaj +1 more source
Consumer brand relationships [PDF]
, 2016 We have investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships.This relationship is like the same relationship between two people in the society.Meta-analytic literature review has
Abd Ghani, Noor Hasmini +1 more
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