Examining the factors effective on brand equity from potential and actual customer’s viewpoint
Marketing i Menedžment Innovacij, 2017 The aim of the article. The main purpose of the present study is to survey and elaborate on the factors effective on brand equity from the potential and actual customer’s viewpoint. The results of the analysis.
H. Gharehbiglo +3 more
doaj
Jurnal Kepariwisataan, 2019 Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand.
Anthonny Susanto +2 more
doaj +1 more source
Analisis Penilaian Konsumen pada Ekuitas Merek Produk Herbal Ayurweda pada Konsumen di Kota Denpasar [PDF]
, 2019 Ayurveda is one of the oldest holistic treatments in the world. Ayurveda herbal products have the potential to be developed as health products that have competitive advantages. Sustainable competitive advantage is done through strengthening brand equity,
Sumadi, N. K. (Ni) +2 more
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Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract [PDF]
, 2018 Brand loyalty has been at the heart of marketing strategy as one of the key factors that drive revenues and success of a brand. Consumers’ emotional connection with a brand is considered key to assess strength of loyalty for long-term sustainability of a brand. Affective certainty toward a brand as a result of brand experience can lead to brand loyalty.
Amber Gul Rashid +2 more
openaire +2 more sources
Mechanisms and kinetic assays of aminoacyl‐tRNA synthetases
FEBS Letters, EarlyView.
Igor Zivkovic +2 more
wiley +1 more source
Functional role and folding properties of the glucan‐binding domain of oral bacterial glucansucrase
FEBS Letters, EarlyView.The role of the glucan‐binding domain in Streptococcus sobrinus glucansucrase was examined, focusing on its impact on enzymatic activity, dextran binding, and structural stability of deletion mutants and a circularly permuted protein. Our research revealed that glucosyl transfer efficiency is linked to cooperative interdomain folding.
Hideyuki Komatsu +5 more
wiley +1 more source
Jurnal Manajemen dan Wirausaha, 2015 Measuring brand equity becomes an important part in the organization, especially college. By measuring the brand equity, the college would be more understanding about its brand awareness, brand association, perceived quality, and brand loyalty.
Elia Ardyan +8 more
doaj
The Influence of Brand Image Towards Brand Loyalty of Dental Hospital of Universitas Muhammadiyah YOGYAKARTA [PDF]
, 2018 The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah Yogyakarta is hospital in Yogyakarta.
Aristiyanto, R. (Regia)
core
Exploring lipid diversity and minimalism to define membrane requirements for synthetic cells
FEBS Letters, EarlyView.Designing the lipid membrane of synthetic cells is a complex task, in which its various roles (among them solute transport, membrane protein support, and self‐replication) should all be integrated. In this review, we report the latest top‐down and bottom‐up advances and discuss compatibility and complexity issues of current engineering approaches ...
Sergiy Gan +2 more
wiley +1 more source
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis [PDF]
The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view.
Rajagopal
core