PLoS ONEThe emergence of short video platforms has opened new avenues and opportunities for brand marketing. This paper investigates the mechanisms of brand dissemination in short videos, examining strategies for fostering brand associations to fulfill ...
Zhang Yang, Sun Dongqi
doaj +1 more source
Protein pyrophosphorylation by inositol pyrophosphates — detection, function, and regulation
FEBS Letters, EarlyView.Protein pyrophosphorylation is an unusual signaling mechanism that was discovered two decades ago. It can be driven by inositol pyrophosphate messengers and influences various cellular processes. Herein, we summarize the research progress and challenges of this field, covering pathways found to be regulated by this posttranslational modification as ...
Sarah Lampe +3 more
wiley +1 more source
Rogue Athlete Endorsers: Using Social Identity Theory to Assess Brand Fit [PDF]
, 2012 Athlete endorsement deals typically assume that the brand will benefit from an association with the celebrity athlete\u27s public persona. When athletes find themselves in trouble with the law, spouses or frustrated fans, brands like Nike, Reebok, Buick,
Brinker, David L., Jr. +1 more
core +1 more source
Multiple ETS family transcription factors bind mutant p53 via distinct interaction regions
FEBS Letters, EarlyView.Mutant p53 gain‐of‐function is thought to be mediated by interaction with other transcription factors. We identify multiple ETS transcription factors that can bind mutant p53 and found that this interaction can be promoted by a PXXPP motif. ETS proteins that strongly bound mutant p53 were upregulated in ovarian cancer compared to ETS proteins that ...
Stephanie A. Metcalf +6 more
wiley +1 more source
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model. [PDF]
To propose a framework integrating the types and levels of the determinants of brand CO recognition and to provide evidence on Internet users’ brand CO recognition rates using a sample of multi-regional and global brands from a variety of product ...
Cerviño, Julio
core
ANALISIS KESADARAN MEREK (BRAND AWARENESS) DAN ASOSIASI MEREK (BRAND ASSOCIATION) SEPEDA MOTOR BAJAJ (Studi pada Mahasiswa Universitas Muhammadiyah Malang) [PDF]
, 2010 The objective of this research is to know about Brand Awareness and Brand Association Bajaj Motorcycles in University of Malang (UMM) Student. For companies of this research may be useful for companies to strengthen or add value to brand, so the brand ...
ADI, WINARSO
core
The newfound relationship between extrachromosomal DNAs and excised signal circles
FEBS Letters, EarlyView.Extrachromosomal DNAs (ecDNAs) contribute to the progression of many human cancers. In addition, circular DNA by‐products of V(D)J recombination, excised signal circles (ESCs), have roles in cancer progression but have largely been overlooked. In this Review, we explore the roles of ecDNAs and ESCs in cancer development, and highlight why these ...
Dylan Casey, Zeqian Gao, Joan Boyes
wiley +1 more source
ANALISIS STUDI KEPUTUSAN PEMAKAIAN JASA PENERBANGAN GARUDA INDONESIA (Studi Pada Penumpang Garuda Indonesia Keberangkatan rute dari Semarang ) [PDF]
, 2015 This study aimed to examine the effect of perception of quality and sales promotions on brand awareness ; to examine the association of the brand , the quality perception and sales promotion of the decision to use of services and to examine the effect ...
PANGESTI, Made Ayu Hosananing +1 more
core
FEBS Letters, EarlyView.This study reveals how the mitochondrial protein Slm35 is regulated in Saccharomyces cerevisiae. The authors identify stress‐responsive DNA elements and two upstream open reading frames (uORFs) in the 5′ untranslated region of SLM35. One uORF restricts translation, and its mutation increases Slm35 protein levels and mitophagy.
Hernán Romo‐Casanueva +5 more
wiley +1 more source
The FairShares Model: a communitarian pluralist approach to constituting social enterprises? [PDF]
, 2013 Objectives - This paper is an exploration of the intellectual antecedents and philosophical assumptions that underpin the FairShares Model - a set of brand principles and Articles of Association published by the FairShares Association.
Bull, Mike, Ridley-Duff, Rory
core +1 more source