Results 51 to 60 of about 5,030,655 (363)

The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan

JISR Management and Social Sciences & Economics, 2018
In Pakistan, the telecommunication sector after foreign investment has become highly competitive and it has become difficult for this sector to hold existing customers and retain new ones.
Masood Hassan
doaj   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Respon Konsumen Pada Produk Levi’s Di Palembang [PDF]

, 2013
This study aimed to examine the effect of brand equity consists of brand awareness, brand associations, perceived quality, and brand loyalty on consumer response Levi's products in Palembang.
Gozali, Donny
core  

Insights into PI3K/AKT signaling in B cell development and chronic lymphocytic leukemia

FEBS Letters, EarlyView.
This Review explores how the phosphoinositide 3‐kinase and protein kinase B pathway shapes B cell development and drives chronic lymphocytic leukemia, a common blood cancer. It examines how signaling levels affect disease progression, addresses treatment challenges, and introduces novel experimental strategies to improve therapies and patient outcomes.
Maike Buchner
wiley   +1 more source

Analisa Pengaruh Asosiasi Merek Terhadap Loyalitas Pelanggan Jw Marriott Surabaya Dengan Kepuasan Pelanggan Sebagai Variabel Perantara [PDF]

, 2017
Penelitian ini bertujuan untuk mengukur pengaruh asosiasi merek terhadap kepuasan pelanggan pada JW Marriott Surabaya yang berujung pada loyalitas merek JW Marriott Surabaya. Partial Least Square (PLS) digunakan sebagai metode pengolahan data.
Ardian, B. O. (Billy), Wijaya, C. A. (Christian)   +1 more
core  

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

, 2017
This study assessed the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention among male consumers of cosmetic brands in South Africa.
R. Chinomona, Eugine Tafadzwa Maziriri
semanticscholar   +1 more source

Making tau amyloid models in vitro: a crucial and underestimated challenge

FEBS Letters, EarlyView.
This review highlights the challenges of producing in vitro amyloid assemblies of the tau protein. We review how accurately the existing protocols mimic tau deposits found in the brain of patients affected with tauopathies. We discuss the important properties that should be considered when forming amyloids and the benchmarks that should be used to ...
Julien Broc, Clara Piersson, Yann Fichou
wiley   +1 more source

Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty

Journal of Management and Business Review, 2022
This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

Pengaruh Brand Awareness, Brand Association dan Perceived Quality terhadap Loyalitas Pelanggan Kecap Manis Merek ABC (Studi Konsumen Swalayan ADA Siliwangi Semarang) [PDF]

, 2013
This study aimed to analyze the effect of brand awareness, brand Association and perceived quality on customer loyalty ABC soy sauce brand in ADA Siliwangi SemarangThe population is consumers who buy soy sauce at ABC Sports brand ADA Siliwangi Semarang ...
Pujiarti, F. H. (Florentinus)
core  

Campaigning by Human Branding: Associating with American Presidents [PDF]

Fudan Journal of the Humanities and Social Sciences, 2020
Human branding has become an essential issue in political marketing. It is exemplified in the election of American Presidents. This paper examines the American experience to suggest a typology of human branding that may apply in both presidential and other political systems.
Neil Collins, Neil Collins
openaire   +3 more sources

The cytoskeletal control of B cell receptor and integrin signaling in normal B cells and chronic lymphocytic leukemia

FEBS Letters, EarlyView.
In lymphoid organs, antigen recognition and B cell receptor signaling rely on integrins and the cytoskeleton. Integrins act as mechanoreceptors, couple B cell receptor activation to cytoskeletal remodeling, and support immune synapse formation as well as antigen extraction.
Abhishek Pethe, Tanja Nicole Hartmann
wiley   +1 more source