Results 51 to 60 of about 846,179 (305)
Manajemen Bisnis, 2020 This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj +1 more source
Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta) [PDF]
, 2012 Tujuan penelitian ini adalah 1) Menganalisis pengaruh variabel ekuitas merek yang terdiri dari; brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian sepeda motor Yamaha. 2) Menganalisis variabel ekuitas
Putra, Deni Kurnia
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Purpose Chemoimmunotherapy with irinotecan, temozolomide, and dinutuximab (I/T/DIN) has emerged as first‐line therapy for relapsed/refractory (r/r) high‐risk neuroblastoma (HRNB) in North America. Topotecan and cyclophosphamide (T/C) are often used in combination with dinutuximab in the setting of lack of response, progression, or incomplete ...
Benjamin J. Lerman +17 more
wiley +1 more source
Iklan, Asosiasi Merek, dan Keputusan Pembelian
Journal the Winners, 2009 The impact of advertising on brand association has raised many questions among scholars. Some agree that advertising can leverage and help building brand association in consumer’s perspective. Others are against this opinion. However, this research is
Dian Tauriana, Devy Safriliana
doaj +1 more source
Jurnal Performa, 2023 The purpose of this research is to explain and identify the effect of brand awareness, brand association, and perceived quality on brand equity, as well as the effect of brand equity as mediation on purchase intention.The sample of 148 people have the
Lawrence Faith Setiawan
doaj +1 more source
Pengaruh Brand Image Terhadap Keputusan Pembelian (Studi Pada Pembeli Kartu Perdana Simpati Di Booth Telkomsel Matos) [PDF]
, 2016 The purpose of this study to examine the effect of variable brand image that is favorability of brand association, uniqueness of brand association and Strength of brand association in multiple, partially and dominant of purchasing decisions product ...
Abdillah, Y. (Yusri) +2 more
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Brand coolness, a trigger for brand associations, brand beliefs, and brand advocacy
European Journal of Management and Business EconomicsPurpose The concept of brand coolness has recently gained researchers’ attention. Researchers and practitioners are keen to understand its consequences. Hence, this study aims to identify whether brand coolness can impact brand association, brand beliefs and brand advocacy. Drawing on the stimulus organism response (
Fizzah Khalid Butt, Lakhi Muhammad
openaire +1 more source
Clinical Course and Impact of Breaks in Therapy for Children With Relapsed/Refractory Solid Tumors
Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction Pediatric relapsed or refractory (R/R) solid tumors carry a dismal prognosis, and postrelapse patient experiences are not well described. We present postrelapse outcomes, including number of R/R events and subsequent therapy regimens.
Matthew T. McEvoy +5 more
wiley +1 more source
Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen AC Merek LG [PDF]
, 2013 This study aimed to examine the effect of brand equity (brand awareness, brand association, brand perception, brand loyalty) to the LG brand AC purchase decision.
., Gunawan
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Journal of Business on Hospitality and Tourism, 2023 One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand ...
openaire +1 more source