FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES
Tạp chí Khoa học Đại học Đà Lạt, 2018 The concept and importance of a company’s brand have always been widely acknowledged. However, in modern Vietnam, many Vietnamese companies are still unaware of the importance of building their brand.
Nguyễn Cao Quỳnh Tú +1 more
doaj +1 more source
PERFORMA, 2018 Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby. Perusahaan beranggapan bahwa kurang dikenalnya brand happy baby sangat mempengaruhi kestabilan penjualan.
openaire +1 more source
Whence brand evaluations ? Investigating the relevance of personal and extrapersonal associations in brand attitudes [PDF]
A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to their personal attitudes about an object (personal associations) but also highly salient associations that do not contribute to their ...
CZELLAR, Sandor +3 more
core
Brand positioning strategies : an expiremental test ot two types of benefit differentiation [PDF]
, 2012 The purpose of this study is to examine associative- and instrumental benefit differentiation based on secondary associations as part of brand positioning.
Hem, Alexander Farestvedt +1 more
core
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Introduction Cognitive impairment and exercise intolerance are common in dialysis patients. Cerebral perfusion and oxygenation play a major role in both cognitive function and exercise execution; HD session per se aggravates cerebral ischemia in this population. This study aimed to compare cerebral oxygenation and perfusion at rest and in mild
Marieta P. Theodorakopoulou +10 more
wiley +1 more source
An exploratory qualitative study of brand associations as a means for brand extensions: Part 2
South African Journal of Economic and Management Sciences, 2014 One of the more familiar means to capitalise on the reputation of an established brand, is to use the brand name to introduce new products in a different product category. Various factors impact on the extent to which brand extensions can benefit from or
H Kasper, Y Strepp, NS Terblanche
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ANALISIS EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA UNIVERSITAS MUHAMMADIYAH SURAKARTA, JAWA TENGAH, INDONESIA [PDF]
, 2018 The purpose of this research is to analyze the influence of variable of brand equity element (brand awareness, brand association, quality perception, and brand loyalty) to brand equity of Muhammadiyah University of Surakarta.
-, DITO ILHAM AKBAR +1 more
core
Revealing the structure of land plant photosystem II: the journey from negative‐stain EM to cryo‐EM
FEBS Letters, EarlyView.Advances in cryo‐EM have revealed the detailed structure of Photosystem II, a key protein complex driving photosynthesis. This review traces the journey from early low‐resolution images to high‐resolution models, highlighting how these discoveries deepen our understanding of light harvesting and energy conversion in plants.
Roman Kouřil
wiley +1 more source
Analisis Perbandingan Brand Equity Produk Obat Anti Nyamuk Oles Merek Autan dengan Merek Soffel di Kota Denpasar [PDF]
, 2014 This study aims to determine differences in brand equity as well as as its elements (brand awarenss, brand associations, brand perceived quality, and brand loyalty) between repellent product with brand Autan and Soffel.
Armandhani, H. (Herdian) +1 more
core
Impact of symbolic product design on brand evaluations [PDF]
, 2016 Purpose – The purpose of this paper is to investigate the impact of symbolic product information (symbolic product design) on consumers’ perceived brand evaluations.
Brunner, Christian Boris +3 more
core +1 more source