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Brand diagnostics: Mapping branding effects using consumer associative networks
European Journal of Operational Research, 1998zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Geraldine R. Henderson +2 more
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A Fashion-Brand Recommender System Using Brand Association Rules and Features
2015 IIAI 4th International Congress on Advanced Applied Informatics, 2015Web services selling fashion clothes on Internet are rapidly increasing, so it is becoming difficult for users to find their favorite ones among the enormous number of fashion items available. Although several fashion brand recommender services are available to support the users to search clothes to be bought, the accuracy is so low that they need to ...
Yuka Wakita +3 more
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2019
Several brands choose to point out their old age (e.g. “Milka: 111 years of tenderness” in 2015; the painting, tradition and historicity of “La Laitière” in the 2016 marketing campaign) to show positive aspects that allow them to value their image such as expertise, familiarity or authenticity.
Maaninou -Em, Nada +2 more
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Several brands choose to point out their old age (e.g. “Milka: 111 years of tenderness” in 2015; the painting, tradition and historicity of “La Laitière” in the 2016 marketing campaign) to show positive aspects that allow them to value their image such as expertise, familiarity or authenticity.
Maaninou -Em, Nada +2 more
openaire +1 more source
The role of functional and symbolic brand associations on brand loyalty
Journal of Fashion Marketing and Management, 2015Purpose– The purpose of this paper is to examine the effects of functional (perceived quality) and symbolic (personality congruence, user imagery congruence, brand prestige and brand tribalism) brand associations in attitude and brand loyalty of Generation Y’s consumers towards two categories of luxury fashion brands.Design/methodology/approach– A ...
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Fashion luxury brands through online brand associations
2016Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.
AIELLO, GAETANO +3 more
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Tasting brands: Associations between brand personality and tastes
Journal of Business Research, 2023Kosuke Motoki +2 more
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Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations
European Management Journal, 2023Sylvia Von Wallpach, Oliver Koll
exaly