Results 241 to 250 of about 27,717 (259)

Brand Associations

2015
openaire   +1 more source

The impact of parent brand attribute associations and affect on brand extension evaluation

Journal of Business Research, 2001
Srinivas K Reddy
exaly  

Brand Association

2011
openaire   +1 more source

Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

Journal of Business Research, 2014
Geraldine Michel, Naveen Donthu
exaly  

Brand Association

2004
openaire   +1 more source

The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories

Journal of Marketing Management, 2007
Jenni Romaniuk
exaly  

Exploring brand associations: an innovative methodological approach

European Journal of Marketing, 2014
Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini   +2 more
exaly  

An integrative framework linking brand associations and brand loyalty in professional sports

Journal of Brand Management, 2007
Ekrem Tatoglu, Gülberk Gültekin Salman, Erdener Kaynak   +2 more
exaly  

The measurement and dimensionality of brand associations

Journal of Product and Brand Management, 2000
Charles W Lamb
exaly  

Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

International Journal of Advertising, 2020
Kevin Keller
exaly