Results 251 to 259 of about 27,717 (259)

What drives consumer’s responses to brand crisis? The moderating roles of brand associations and brand-customer relationship strength

Journal of Product and Brand Management, 2016
Jung Ok Jeon
exaly  

Brand associations in the higher education sector: The difference between shared and owned associations

Journal of Brand Management, 2016
Abas Mirzaei, Lester Johnson, David Gray   +2 more
exaly  

Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking

International Journal of Bank Marketing, 2013
Nabil Ghantous
exaly  

Spillover of social responsibility associations in a brand portfolio

Journal of Product and Brand Management, 2015
Daniel Korschun
exaly  

The study of brand associations for building strategic brand maps

Маркетинг и маркетинговые исследования, 2019
openaire   +1 more source

Managing Leader and Partner Brands: The Brand Association Base

2006
openaire   +1 more source

Characteristics of memory associations: A consumer-based brand equity perspective

International Journal of Research in Marketing, 1996
exaly  

Brand Associations as a Means for Brand Extensions: An Exploratory Study

2004
Kasper, J.D.P., Strepp, Y., Terblanche, N.   +2 more
openaire   +1 more source

Optimising the brand-to-brand customer interface through the Brand Association base.

openaire