Results 281 to 290 of about 33,933 (302)

Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

European Management Journal, 2023
Oliver Koll, Sylvia Von Wallpach
exaly  

The role of brand associations on the development of place attachment into outdoor adventure tourism destinations

Journal of Outdoor Recreation and Tourism, 2023
Thomas Karagiorgos, Konstantinos Alexandris, Charilaos Kouthouris   +2 more
exaly  

A Case Study of Brand Associations for Yeezy Brand

2022
openaire   +1 more source

Brand Association

2004
openaire   +1 more source

The impact of parent brand attribute associations and affect on brand extension evaluation

Journal of Business Research, 2001
Srinivas K Reddy
exaly  

Brand Associations

2015
openaire   +1 more source

Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

Journal of Business Research, 2014
Geraldine Michel, Naveen Donthu
exaly  

Brand Association

2011
openaire   +1 more source

The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories

Journal of Marketing Management, 2007
Jenni Romaniuk
exaly  

Exploring brand associations: an innovative methodological approach

European Journal of Marketing, 2014
Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini   +2 more
exaly