Results 281 to 290 of about 340,022 (303)

Visual Elicitation of Brand Perception

Journal of Marketing, 2021
Daria Dzyabura, Renana Peres
exaly  

Brand Association

2004
openaire   +1 more source

Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

International Journal of Advertising, 2020
Kevin Lane Keller
exaly  

Brand Associations

2015
openaire   +1 more source

Brand Association

2011
openaire   +1 more source

Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

Journal of Business Research, 2014
Géraldine Michel, Naveen Donthu
exaly  

An integrative framework linking brand associations and brand loyalty in professional sports

Journal of Brand Management, 2007
Erdener Kaynak, Gulberk Gultekin Salman, Ekrem Tatoglu   +2 more
exaly  

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

European Journal of Operational Research, 2009
Anna Torres, Tammo Ha Bijmolt
exaly  

Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking

International Journal of Bank Marketing, 2013
Nabil Ghantous
exaly  

Exploring brand associations: an innovative methodological approach

European Journal of Marketing, 2014
Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini   +2 more
exaly