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Brand Associations as a Means for Brand Extensions: An Exploratory Study

2004
Kasper, J.D.P.   +2 more
openaire   +1 more source

Optimising the brand-to-brand customer interface through the Brand Association base.

openaire  
brand equity
brand awareness
brand loyalty
perceived quality
brand association
12. responsible consumption
9. industry and infrastructure
marketing
purchase intention
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