Results 301 to 303 of about 340,022 (303)
Some of the next articles are maybe not open access.

Characteristics of memory associations: A consumer-based brand equity perspective

International Journal of Research in Marketing, 1996
exaly  

Category level brand usage - brand association biases

2006
openaire   +1 more source

Managing Leader and Partner Brands: The Brand Association Base

2006
openaire   +1 more source
brand equity
brand awareness
brand loyalty
perceived quality
brand association
purchase intention
brand
management
industrial management
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