Results 291 to 300 of about 340,022 (303)

When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations

Journal of Business Research, 2023
exaly  

The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories

Journal of Marketing Management, 2007
Jenni Romaniuk
exaly  

Online Store Promotes Association, Brand

The Membership Management Report, 2022
openaire   +1 more source

The measurement and dimensionality of brand associations

Journal of Product and Brand Management, 2000
exaly  

The impact of parent brand attribute associations and affect on brand extension evaluation

Journal of Business Research, 2001
exaly  

A Case Study of Brand Associations for Yeezy Brand

2022
openaire   +1 more source

The effects of brand associations on consumer response

Journal of Consumer Marketing, 2001
A-B Del Río-Lanza, Víctor Iglesias
exaly  

Brand Associations Bibliometric Analysis

Alexandra Raluca Jelea, Adriana Manolică, Teodora Roman, Patricea Elena Bertea   +3 more
openaire   +1 more source

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Journal of Marketing, 2005
exaly  

What drives consumer’s responses to brand crisis? The moderating roles of brand associations and brand-customer relationship strength

Journal of Product and Brand Management, 2016
exaly