Results 291 to 300 of about 33,933 (302)

An integrative framework linking brand associations and brand loyalty in professional sports

Journal of Brand Management, 2007
Erdener Kaynak, Gülberk Gültekin Salman, Ekrem Tatoglu   +2 more
exaly  

The measurement and dimensionality of brand associations

Journal of Product and Brand Management, 2000
Charles W Lamb
exaly  

Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

International Journal of Advertising, 2020
Kevin Lane Keller
exaly  

What drives consumer’s responses to brand crisis? The moderating roles of brand associations and brand-customer relationship strength

Journal of Product and Brand Management, 2016
Jung Ok Jeon
exaly  

Brand associations in the higher education sector: The difference between shared and owned associations

Journal of Brand Management, 2016
Abas Mirzaei, David Gray, Lester W Johnson   +2 more
exaly  

Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking

International Journal of Bank Marketing, 2013
Nabil Ghantous
exaly  

Spillover of social responsibility associations in a brand portfolio

Journal of Product and Brand Management, 2015
Daniel Korschun
exaly  

The study of brand associations for building strategic brand maps

Маркетинг и маркетинговые исследования, 2019
openaire   +1 more source

Characteristics of memory associations: A consumer-based brand equity perspective

International Journal of Research in Marketing, 1996
exaly  

Managing Leader and Partner Brands: The Brand Association Base

2006
openaire   +1 more source