Results 41 to 50 of about 33,933 (302)
Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry [PDF]
Innovative MarketingPrevious studies have demonstrated varying associations between fundamental components of brand equity within diverse sectors. The purpose of the current study is to examine the influence of Aaker’s brand equity model’s dimensions (brand awareness, brand
Wong Chee Hoo, Chai Yi Xin, Visal Moosa
doaj +1 more source
What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2020 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
doaj +1 more source
Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
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Two Ways of Learning Brand Associations [PDF]
Journal of Consumer Research, 2001 Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits. The first learning process is a relatively unfocused process in which all stimulus elements get cross-referenced for later retrieval.
van Osselaer, Stijn M J +1 more
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The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector
Wine Economics and Policy, 2020 The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers.
Nadia Passagem +2 more
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Brands and their Association Networks
Creative and Knowledge Society, 2016 Abstract Purpose of the article One of the approaches how to create a concept of a brand is a form of identifying association network in the mind of the consumer and creating semantic maps composed of all associations that are largely shaped by cultural values of consumers. Methodology/methods In the first phase, the author of the study
Zuzana Ihnatova +1 more
openaire +1 more source
Sensory Concept Map of Iași City Brand [PDF]
Ovidius University Annals: Economic Sciences Series, 2020 Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand. We
Adriana Manolică +2 more
doaj
Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut
Journal of Management and Business ReviewA competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah +2 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Primary lung carcinomas and bronchial carcinoid tumors (BC) are very rare malignancies in childhood. While typical BC and mucoepidermoid carcinomas are mostly low‐grade, localized tumors with a more favorable prognosis than in adults, necessitating avoidance of overtreatment, adenocarcinomas of the lung are often diagnosed at advanced disease ...
Michael Abele +19 more
wiley +1 more source
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Torres, Anna +3 more
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