Results 21 to 30 of about 340,022 (303)
Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity
Journal of Marketing Strategies, 2021 The most important determinants of brand equity are brand image and brand loyalty. These critical elements affect the customer’s thought processes and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and loyalty and how they impact brand ...
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Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint
Iranian Journal of Information Processing & Management, 2021 The dominance of pragmatic paradigm in science and technology policy has changed the approach to the management of scientific institutes. In pragmatic paradigm, scientific institutes should be able to respond stakeholders’ needs and requirements.
Somayeh Labafi,
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Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
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The Effects of Brand Association and Brand Relevance on Brand Equity
Proceeding Book of 3rd International Conference on Scientific and Academic Research ICSAR 2023, 2023 This study tests the construct validity of aresearch model to explain the paths between both brand association (BA) andbrand equity (BE), and between brand relevance (BR) and brand equity (BE). Thisstudy examines the effects of brand association and brand relevance on brandequity.
Saydan, Reha, Çelik, Zübeyir
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Does Brand Concept Mapping Determine Destination Brand Associations and Image?
Tourism Analysis, 2022 Brand concept maps (BCM) is a mind-mapping method researchers use to explore brand association and brand image, but applications of BCM are rare in tourism research. The aim of the study is to assess usefulness of BCM for developing destination brand association networks and destination brand image in a domestic (Bolu in Turkey) and an international ...
Cifci, S +3 more
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Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
Tržište, 2019 Purpose – The purpose of this paper is to show how the analysis of brand associations can help to elaborate the cognitive position of a brand. The paper compares brand associations of Hungarian consumers in two product categories, automobiles and ...
László Kovács
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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG [PDF]
Ekonomi dan Bisnis, 2015 Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen ...
Eka Sulistiawati, Jenji Gunaedi Argo
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THE ASSOCIATIONS OF SPORT BRAND “UNIVERSITATEA CRAIOVA” [PDF]
Annals of the University of Craiova: Economic Sciences Series, 2018 A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality.
Barbu Mihai Constantin Răzvan +1 more
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Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
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Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry [PDF]
Innovative MarketingPrevious studies have demonstrated varying associations between fundamental components of brand equity within diverse sectors. The purpose of the current study is to examine the influence of Aaker’s brand equity model’s dimensions (brand awareness, brand
Wong Chee Hoo, Chai Yi Xin, Visal Moosa
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