Results 21 to 30 of about 33,933 (302)
Frontiers in Psychology, 2022 The aim of this study is to investigate the drivers of brand extension attributes and its impact on intention to purchase brand extensions mediated by emotional consumer-brand relationship (ECBR).
Weijun Bian, Weijun Bian, Gong Yan
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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
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The Relationship Among Fan-Based League Brand Associations, Brand Equity, and Behavioral Intentions
Marketing Management Journal, 2020 This research draws on the brand architecture and the brand associations literature to examine the relationship among league brand associations, league brand equity, and behavioral intentions and to develop a multi-item scale for the fan-based brand ...
CEREN EKEBAS-TUREDI +2 more
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Jurnal Aplikasi Manajemen, 2018 The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is ...
Astrid Puspaningrum
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Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding [PDF]
Management Science Letters, 2018 Image perception has been acknowledged as a critical component of branding. Perception of image is comparatively difficult for intangible entities like ‘destination’.
Arup Kumar Baksi, Tapan Kumar Panda
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A methodological proposal to evaluate a city image through associative maps
Management Letters/Cuadernos de Gestión, 2014 The aim of this research was to introduce a simple, affordable, and easily applicable method to analyze the brand image of a city by using associative maps (Henderson, Iacobucci & Calder, 1998).
Jose A. Martínez
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Journal of Business and Social Review in Emerging Economies, 2020 This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity.
Hayat M. Awan +3 more
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Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen Kesatuan, 2023 This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method.
Sandy Wibisono +2 more
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Evolución y caracterización de los modelos de Brand Equity
Suma de Negocios, 2014 The Brand Equity has been popular since the early 1980's. Its importance being that the brand is an intangible asset of great importance within companies, due to the personality of the product, as well as a being a unique element, a differentiator and of
María Fernanda Forero Siabato +1 more
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Exploring branding associations in festival branding
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012 Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations made with the brand.
Dreyer, Adriana, Slabbert, Elmarie
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