Results 21 to 30 of about 27,717 (259)
Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint
Iranian Journal of Information Processing & Management, 2021 The dominance of pragmatic paradigm in science and technology policy has changed the approach to the management of scientific institutes. In pragmatic paradigm, scientific institutes should be able to respond stakeholders’ needs and requirements.
Somayeh Labafi,
doaj
Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
doaj +1 more source
Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
openaire +2 more sources
THE ASSOCIATIONS OF SPORT BRAND “UNIVERSITATEA CRAIOVA” [PDF]
Annals of the University of Craiova: Economic Sciences Series, 2018 A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality.
Barbu Mihai Constantin Răzvan +1 more
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Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
Tržište, 2019 Purpose – The purpose of this paper is to show how the analysis of brand associations can help to elaborate the cognitive position of a brand. The paper compares brand associations of Hungarian consumers in two product categories, automobiles and ...
László Kovács
doaj +1 more source
Jurnal Agrisep, 2013 The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.
Burenida Sartika +2 more
doaj +1 more source
Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry [PDF]
Innovative MarketingPrevious studies have demonstrated varying associations between fundamental components of brand equity within diverse sectors. The purpose of the current study is to examine the influence of Aaker’s brand equity model’s dimensions (brand awareness, brand
Wong Chee Hoo, Chai Yi Xin, Visal Moosa
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Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
doaj +1 more source
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG [PDF]
Ekonomi dan Bisnis, 2015 Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen ...
Eka Sulistiawati, Jenji Gunaedi Argo
doaj +2 more sources
What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2020 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
doaj +1 more source