Results 31 to 40 of about 27,717 (259)

Two Ways of Learning Brand Associations [PDF]

Journal of Consumer Research, 2001
Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits. The first learning process is a relatively unfocused process in which all stimulus elements get cross-referenced for later retrieval.
van Osselaer, Stijn M J, Janiszewski, Chris   +1 more
openaire   +1 more source

The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector

Wine Economics and Policy, 2020
The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers.
Nadia Passagem, Catia Fernandes Crespo, Nuno Almeida   +2 more
doaj   +1 more source

On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers

European Journal of Tourism Research, 2021
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in ...
Apostolos Giovanis, Ioannis Rizomyliotis, Androniki Kavoura   +2 more
doaj   +1 more source

Brands and their Association Networks

Creative and Knowledge Society, 2016
Abstract Purpose of the article One of the approaches how to create a concept of a brand is a form of identifying association network in the mind of the consumer and creating semantic maps composed of all associations that are largely shaped by cultural values of consumers. Methodology/methods In the first phase, the author of the study
Zuzana Ihnatova, Ina Kováčová Bečková   +1 more
openaire   +1 more source

Sensory Concept Map of Iași City Brand [PDF]

Ovidius University Annals: Economic Sciences Series, 2020
Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand. We
Adriana Manolică, Cristina Teodora Roman, Roxana-Gabriela Mozolea   +2 more
doaj  

Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut

Journal of Management and Business Review
A competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan   +2 more
doaj   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Health‐Related Social Needs in Children With Sickle Cell Disease Are Associated With Worse Health‐Related Quality of Life

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Children with sickle cell disease (SCD) face multiple acute and chronic medical complications that may impact their quality of life as reported by patients themselves. Health‐related social needs (HRSNs), such as food and housing insecurity, are common in people with SCD, but the association between HRSNs and patient‐reported ...
Sarah J. Marks, Molly Sonenklar, Cerelia Donald, Cecelia Valrie, Wally Smith, India Sisler   +5 more
wiley   +1 more source

An exploratory qualitative study of brand associations as a means for brand extensions : Part 1

South African Journal of Economic and Management Sciences, 2014
Brand extension has been regarded as a means to achieve growth by capitalising on the reputation of an established brand. However, the extent to which brand extensions can benefit from or even detract from the original brand, is determined by various ...
H Kasper, Y Strepp, NS Terblanche
doaj   +1 more source

Brand coolness, a trigger for brand associations, brand beliefs, and brand advocacy

European Journal of Management and Business Economics
Purpose The concept of brand coolness has recently gained researchers’ attention. Researchers and practitioners are keen to understand its consequences. Hence, this study aims to identify whether brand coolness can impact brand association, brand beliefs and brand advocacy. Drawing on the stimulus organism response (
Fizzah Khalid Butt, Lakhi Muhammad
openaire   +1 more source