Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity
Journal of Marketing Strategies, 2021 The most important determinants of brand equity are brand image and brand loyalty. These critical elements affect the customer’s thought processes and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and loyalty and how they impact brand ...
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Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint
Iranian Journal of Information Processing & Management, 2021 The dominance of pragmatic paradigm in science and technology policy has changed the approach to the management of scientific institutes. In pragmatic paradigm, scientific institutes should be able to respond stakeholders’ needs and requirements.
Somayeh Labafi,
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
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Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
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Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand [PDF]
, 2015 This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter,
Pich, C, Armannsdottir, G
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Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
Tržište, 2019 Purpose – The purpose of this paper is to show how the analysis of brand associations can help to elaborate the cognitive position of a brand. The paper compares brand associations of Hungarian consumers in two product categories, automobiles and ...
László Kovács
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Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
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THE ASSOCIATIONS OF SPORT BRAND “UNIVERSITATEA CRAIOVA” [PDF]
Annals of the University of Craiova: Economic Sciences Series, 2018 A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality.
Barbu Mihai Constantin Răzvan +1 more
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Jurnal Agrisep, 2013 The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.
Burenida Sartika +2 more
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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG [PDF]
Ekonomi dan Bisnis, 2015 Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen ...
Eka Sulistiawati, Jenji Gunaedi Argo
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