Results 11 to 20 of about 340,022 (303)
The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. [PDF]
Int J Environ Res Public Health, 2020 Chen YS, Chang TW, Li HX, Chen YR.
europepmc +2 more sources
Journal of Consumer ResearchAbstract The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process ...
Christilene du Plessis +2 more
openaire +5 more sources
Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding [PDF]
Management Science Letters, 2018 Image perception has been acknowledged as a critical component of branding. Perception of image is comparatively difficult for intangible entities like ‘destination’.
Arup Kumar Baksi, Tapan Kumar Panda
doaj +1 more source
Jurnal Aplikasi Manajemen, 2018 The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is ...
Astrid Puspaningrum
doaj +1 more source
A methodological proposal to evaluate a city image through associative maps
Management Letters/Cuadernos de Gestión, 2014 The aim of this research was to introduce a simple, affordable, and easily applicable method to analyze the brand image of a city by using associative maps (Henderson, Iacobucci & Calder, 1998).
Jose A. Martínez
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Journal of Business and Social Review in Emerging Economies, 2020 This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity.
Hayat M. Awan +3 more
doaj +1 more source
Jurnal Ekonomi Manajemen, 2022 ABSTRACTThe purpose of this study was to determine the influence of brand association on brand preference through self-brand congruity and brand familiarity for millennial generation in the culinary industry, especially coffee shops. The research method used is a survey with data collection techniques through distributing questionnaires to 200 ...
Ari Arisman, Depy Muhammad Pauzy
openaire +1 more source
Exploring branding associations in festival branding
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012 Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations made with the brand.
Dreyer, Adriana, Slabbert, Elmarie
openaire +3 more sources
Evolución y caracterización de los modelos de Brand Equity
Suma de Negocios, 2014 The Brand Equity has been popular since the early 1980's. Its importance being that the brand is an intangible asset of great importance within companies, due to the personality of the product, as well as a being a unique element, a differentiator and of
María Fernanda Forero Siabato +1 more
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source