Results 11 to 20 of about 33,933 (302)
Sign Systems Studies, 2015 The American polyhistor Charles Sanders Peirce stated that association is the only active force in the mind; and since any meaning of a brand is created through countless associations among the brand users, branding seems to be a cognitive vis-à-vis ...
Torkild Thellefsen, Bent Sørensen
doaj +5 more sources
European Journal of Operational Research, 2009 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data respectively: brand-by-brand ...
Anna Torres, Tammo H A Bijmolt
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The Nature of Airport Brand Associations [PDF]
Tourism and HospitalityThis study examines the nature of brand associations that air travellers form with airports and which associations are important when choosing between airports.
Isaac Levi Henderson +4 more
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Journal of Consumer ResearchAbstract The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process ...
Christilene Du Plessis +2 more
exaly +4 more sources
The role of social status of brand equity on customer invocations the brand of equatic complexes [PDF]
مطالعات راهبردی جامعهشناختی در ورزش, 2022 Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive ...
Zahra Aminiroshan +2 more
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Branding cities, regions and countries: the roadmap of place brand equity [PDF]
RAUSP Management Journal, 2021 Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.
Fabiana Gondim Mariutti +1 more
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The Effects of Brand Association and Brand Relevance on Brand Equity
Proceeding Book of 3rd International Conference on Scientific and Academic Research ICSAR 2023, 2023 This study tests the construct validity of aresearch model to explain the paths between both brand association (BA) andbrand equity (BE), and between brand relevance (BR) and brand equity (BE). Thisstudy examines the effects of brand association and brand relevance on brandequity.
Saydan, Reha, Çelik, Zübeyir
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Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2021 The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and ...
Komm Pechinthorn +5 more
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Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls [PDF]
, 2023 The authors identify a new type of brand concept, which they term as a compound brand. Compound brands have their brand associations multi-created such that the focal brand entity, their tenants, and ancillary entities all act as sources of primary brand
Wai Hong Kan Tsui +9 more
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Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs [PDF]
مطالعات راهبردی جامعهشناختی در ورزش, 2022 Objective: Sport has become increasingly commercial, and sports institutions have become more professional over the years. Thus,Today, brand management is an increasingly important field in marketing management.
Rasoul Tarighi +2 more
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