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BRAND ASSOCIATION, BRAND LOYALTY, BRAND IMAGE DAN PERCEIVED QUALITY PADA BRAND EQUITY DI LABUAN BAJO
Jurnal Ilmiah Hospitality, 2022 Industri pariwisata di Indonesia memiliki sejumlah besar potensi yang belum dimanfaatkan. Oleh karena itu, pemerintah berupaya untuk membuat rencana pembangunan dan memperkuat posisi pariwisata Indonesia dengan mengembangkan dan membangun destinasi pariwisata yang fokus pada brand equity di destinasi wisata Labuan Bajo yang tangguh yang dapat ...
openaire +1 more source
Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework [PDF]
, 2013 This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning. The main source of brand equity that is employed for exemplification purposes is the advertising filmic text. The conceptual framework assumes as its
Rossolatos, George
core +2 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Surveillance imaging aims to detect tumour relapse before symptoms develop, but it's unclear whether earlier detection of relapse leads to better outcomes in children and young people (CYP) with medulloblastoma and ependymoma. This systematic review aims to identify relevant literature to determine the efficacy of surveillance magnetic ...
Lucy Shepherd +3 more
wiley +1 more source
Iranian Journal of Information Processing & Management, 2018 One of the key components of brand equity is associations that consumers have about the brand and these associations will guide them to choose the brand. These associations usually considered as organized network involves models of gathering the networks
Hamid Kazemi +2 more
doaj
Don’t tell me stories – the narratives of retirement and their relation with brand associations
International Journal of Management and Economics, 2022 The concept of cultural branding based on various narratives has been established in the marketing literature, but there is a lack of studies linking this concept with brand-related effects.
Hajdas Monika +3 more
doaj +1 more source
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 2022 The purpose of this study was to determine the effect of Brand Ambassador, Brand Association, Brand Loyalty on Neo Coffee Purchase Decisions. The analytical method in this study uses quantitative primary data. The test stages carried out are validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple ...
Gatot Subiyakto, Zalfa Putri Nadiani
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Pengaruh Ekuitas Merek Terhadap Loyalitas Pelanggan (Survei Pada Pemilik Sepeda Motor Merek Honda Yang Memiliki Lebih Dari Satu Unit Yang Melakukan Service Di Dealer Mpm Motor Malang) [PDF]
, 2013 Brand equity strategy is a strategy that can be used by companies to gain customer loyalty. This study aimed to determine the effect of brand equity consists of brand awareness, brand loyalty, perceived quality, brand associations and brand assets to ...
Maulidiah, F. (Fariza)
core
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Despite their increased risk for functional impairment resulting from cancer and its treatments, few adolescents and young adults (AYAs) with a hematological malignancy receive the recommended or therapeutic dose of exercise per week during inpatient hospitalizations.
Jennifer A. Kelleher +8 more
wiley +1 more source
Influence of country of origin image on brand equity of consumers in Bosnia and Herzegovina: The case of smartphone market [PDF]
Anali Ekonomskog fakulteta u Subotici, 2020 Consumers pay attention to the country of origin when purchasing imported products and believe that it has a significant impact on the formation of consumer attitude towards branded products.
Gluhović Nikola
doaj
Building brand equity with environmental communication: an empirical investigation in France [PDF]
, 2011 International audiencePurpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and ...
Benoît-Moreau, Florence +1 more
core +3 more sources