Results 151 to 160 of about 2,297,855 (333)

A quantitative research of consumer’s attitude towards food products advertising [PDF]

Computational Methods in Social Sciences, 2014
Identifying the consumers' attitude towards television/radio/press advertising is especially important, a fact which is highlighted by national and international speciality literature.
Voicu Mirela-Cristina
doaj  

Energy Consumption Optimization in Trajectory Planning for Fuel Cell Hybrid Uavs Based On HMPC

Advanced Robotics Research, EarlyView.
The endurance limitation of multirotor drones is a critical challenge. This study adopts a hybrid power system of fuel cells and lithium‐ion batteries. Using Nondominated Sorting Genetic Algorithm II, it integrates trajectory planning with energy management optimization.
Xindi Wang, Jianyang Dong, Yongming Yao, Kaijin Hu, Jianxiong Cui, Yikai Luo, Jiawen Zhang, Shichao Niu   +7 more
wiley   +1 more source

Brand Image as a Function of Self-Image and Self-Brand Connection

Management Dynamics in the Knowledge Economy, 2014
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature”
Rares MOCANU
doaj  

Proses Pembentukan Sikap Secara Berjenjang: Studi Empiris Di Bidang Perluasan Merek [PDF]

, 2008
This study examines goodness-of-fit model to explain brand extensionphenomenon. Specifically, explaining the influence of brand similarity, belief toward core brand, and motivation to elaborate information on attitude toward brand extension.Laboratory ...
Haryanto, B. (Budhi)
core  

Unilateral Ankle‐Foot Exoneuromusculoskeleton with Balance‐Sensing Feedback for Self‐Help Telerehabilitation after Stroke

Advanced Robotics Research, EarlyView.
This study introduces a hybrid robot that integrates mechanical assistance by musculoskeletons (i.e., soft pneumatic muscle with rigid exoskeletal extensions), neuromuscular electrical stimulation, and vibrotactile feedback in a lightweight wearable mechatronic complex applicable to the paretic ankle–foot poststroke for gait restoration. The system can
Fuqiang Ye, Wei Rong, Waiming Li, Kwok‐Ting Wong, Man‐Kit Pang, Hon‐Wah Wai, Lilly Li, Zicong Hong, Song Guo, Zong‐Hao Ma, Yongping Zheng, Ming Zhang, Nicholas Chow, Jianing Zhang, Xiaoling Hu, Fei Chen, Waisang Poon   +16 more
wiley   +1 more source

Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]

J Air Transp Manag, 2020
Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc   +1 more source

PENGARUH CONSUMER PERCEPTION FIT DAN CORE BRAND ATTITUDE TERHADAP PURCHASE INTENTION PRODUK PERLUASAN MICROSOFT DI SURABAYA [PDF]

, 2014
This research testing the influence od core brand attitude and consumer perception fit on purchase intention toward extended product Microsoft in Surabaya.
Anandya, Dudi, Hanjaya, Albert Louis, Rahardja, Christina   +2 more
core  

Effect of Brand Attitude, Brand Affect and Brand Characteristic on Consumer Brand Axtention Attitude with Brand Loyalty as Intervening Variable

, 2023
Hasbullah Hasbullah, Sriyono Sriyono
openaire   +1 more source

Design Optimization of a Variable Stiffness Robotic Gripper with Passive Restoration Fabricated by Multimaterial 3D Printing

Advanced Robotics Research, EarlyView.
A multimaterial robotic gripper fabricated via multimaterial 3D printing integrates conductive thermopolymer joints with flexible elastomeric components. Joule heating enables precise joint‐level stiffness modulation, enhanced by embedded temperature sensors, passive shape restoration, and active cooling, enabling versatile manipulation capabilities ...
Daniel Jee Seng Goh, Guo Liang Goh, Selvanther Sivarajan, Van Pho Nguyen, Wai Yee Yeong   +4 more
wiley   +1 more source

Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention

Frontiers in Communication
IntroductionThe rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z.
Yunita Wijaya Handranata, Shifa Kalila
doaj   +1 more source