Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core
Analisis Pengaruh Brand Awareness Terhadap Brand Attitude Handphone Merek Nokia [PDF]
, 2011 In this recent years, there has been competition between mobile phone in Indonesia. The producers create a high quality and creative mobile phone that will be useful and friendly for consumer. One of them is Nokia, as the marker leader of mobile phone in
Maisirata, P. (Pasifikus)
core
Liquid Metal Sensors for Soft Robots
Advanced Robotics Research, EarlyView.This review thoroughly reviews liquid metal sensors in soft robots. Their unique material properties like high conductivity and good biocompatibility are analyzed. Working principles are classified, and applications in environmental perception, motion detection, and human—robot interaction are introduced.
Qi Zhang +7 more
wiley +1 more source
Soft Robotic Snake with Tunable Undulatory Gait for Efficient Underwater Locomotion
Advanced Robotics Research, EarlyView.This study designs an underwater soft snake robot using 3D‐printed soft actuators, controlled by specific signals to generate sinusoidal undulation. Results show a positive correlation between speed and swing amplitude, with optimal performance at 2/3π phase offset, PLA tail, 1.2 voltage growth rate, and 6s undulation period achieving a maximum speed ...
Huichen Ma, Junjie Zhou, Raye Yeow
wiley +1 more source
Whence brand evaluations ? Investigating the relevance of personal and extrapersonal associations in brand attitudes [PDF]
A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to their personal attitudes about an object (personal associations) but also highly salient associations that do not contribute to their ...
CZELLAR, Sandor +3 more
core
Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco. [PDF]
Data Brief, 2020 Boubker O, Douayri K.
europepmc +1 more source
Strong‐Magnetic Flexible Composites for Magnetically Responsive Soft Robots
Advanced Robotics Research, EarlyView.This perspective provides an overview of the performance mechanisms, preparation methods, and applications of strong magnetic flexible composite materials in soft actuators (such as gripping, movement, and sensing), and further explores current opportunities and challenges.
Wenwen Li +4 more
wiley +1 more source
Celebrities in advertising: looking for congruence or for likability?. [PDF]
Celebrities used as endorsers in advertising are often very popular ones. However, from a cognitive point of view (and more academic one), congruence between brand and celebrity seems to be very important too. Based on affective and cognitive theories to
Fleck-Dousteyssier, Nathalie +2 more
core
Вплив стомлення водія на безпеку дорожнього руху [PDF]
, 2017 . The purpose of this research is to examine the extent to which game-selfcongruity, brand-self congruity and brand-game congruity simultaneously affect gameplayer‟s attitude towards the advertised brand in advergame.
H. Aruan, Daniel Tumpal +1 more
core +2 more sources