Results 311 to 320 of about 2,297,855 (333)

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

, 2021
Jinsoo Hwang, J. Choe, H. M. Kim, J. Kim
semanticscholar   +1 more source

Determinants of Private Brand Attitude

Journal of Marketing Research, 1967
Differences in price and promotional elasticity are potentially the most useful criteria for market segment identification of low cost consumer goods. This article presents an approach to segment identification using private brand attitudes. Various possible determinants are tested on data from a field study of females’ attitudes toward private brands.
openaire   +1 more source

Brand Attitude

2012
At udvikle og lede brands i dag er en balanceakt mellem forskellige modsatrettede kræfter. Balancepunktet skifter over tid, ligesom forskelligestrømninger påvirker kræfterne bag brandet. Et brand er altid i bevægelse, og det er netop det, som giver brandet dets attitude.
openaire   +1 more source

The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment

2014
Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
openaire   +1 more source

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Global Fashion Management Conference, 2023
Hyein Lee, Eunju Ko
openaire   +1 more source

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

Brand Attitude Structure

2017
Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu   +3 more
openaire   +1 more source

Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude

, 2020
Kuo-Ning Liu, Clark Hu, Meng-chen Lin, Tung-I Tsai, Q. Xiao   +4 more
semanticscholar   +1 more source

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

, 1981
A. Mitchell, J. Olson
semanticscholar   +1 more source

Consumer Attitude towards Green Brands

2023
Ahnaf Tahmid, Md Zahid Hasan, Jafree, Qazi Zulfiquer Ahmed   +2 more
openaire   +1 more source