Results 121 to 130 of about 2,774,194 (377)

A study on influencing factors on brand loyalty: A case study of Mobile industry [PDF]

, 2013
Brand loyalty plays essential role on product development especially in mobile industry. In this paper, we present an empirical survey to study the effects of different factors including brand associate, brand awareness, distribution intensity and ...
Bahman Dehestani, Iraj Noori, Nadereh Sadat Najafi Zadeh   +2 more
core   +1 more source

Navigating new norms: a systematic review of factors for the development of effective digital tools in higher education

FEBS Open Bio, EarlyView.
What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman, Jessica Haines, Connie Pritchard, Stephen Rutherford, Nigel Francis   +4 more
wiley   +1 more source

The Impact of Brand Awareness and Customer Experience on the Brand Loyalty of MI

MATEC Web of Conferences, 2017
This study discusses the impact of brand awareness and customer experience on brand loyalty of MI. This study randomly selected the people who have purchased the MI’s product to complete the questionnaire.
Zhao Yang, Tong Tong, Li Guanchu, Ma Shuang, Wang Lin   +4 more
doaj   +1 more source

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber, Subhani, Muhammad Imtiaz   +1 more
core   +1 more source

ANALISIS EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA UNIVERSITAS MUHAMMADIYAH SURAKARTA, JAWA TENGAH, INDONESIA [PDF]

, 2018
The purpose of this research is to analyze the influence of variable of brand equity element (brand awareness, brand association, quality perception, and brand loyalty) to brand equity of Muhammadiyah University of Surakarta.
-, DITO ILHAM AKBAR, -, Dra. Wuryaningsih, DL, M.M.   +1 more
core  

Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity

Jurnal Riset dan Inovasi Manajemen
This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology ...
null Sernide Zebua, null Agus Sriyanto
openaire   +1 more source

Hands‐on protocol for preparing water‐soluble fractions from agri‐food samples for NMR‐based metabolomics analysis

FEBS Open Bio, EarlyView.
This research protocol outlines a workflow for nuclear magnetic resonance (NMR)‐based metabolomics in the agri‐food sector. Using two case studies—strawberry leaves (solid matrix) and wine (liquid matrix)—it details the procedures for sample preparation, data acquisition, and processing.
Andrea Fernández‐Veloso, Jaime Hiniesta‐Valero, Alejandra Guerra‐Castellano, Miguel A. De la Rosa, Irene Díaz‐Moreno   +4 more
wiley   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2019
Tujuan penelitian ini adalah untuk menguji peran brand awareness memediasi pengaruh advertising terhadap keputusan pembelian di aplikasi Tokopedia di Kota Denpasar.
M Dwi Aryasa Endyana, I Gst. A.Kt. Sri Ardani   +1 more
doaj   +1 more source

Pengaruh Brand Awareness, Brand Association dan Perceived Quality terhadap Loyalitas Pelanggan Kecap Manis Merek ABC (Studi Konsumen Swalayan ADA Siliwangi Semarang) [PDF]

, 2013
This study aimed to analyze the effect of brand awareness, brand Association and perceived quality on customer loyalty ABC soy sauce brand in ADA Siliwangi SemarangThe population is consumers who buy soy sauce at ABC Sports brand ADA Siliwangi Semarang ...
Pujiarti, F. H. (Florentinus)
core  

Brand Affiliate sebagai Alternatif Membangun Brand Awareness

Prologia
Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of ...
Ivana Trixie, Nigar Pandrianto
openaire   +1 more source