BRAND EQUITY BANK DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN
Jurnal Ilmiah SINERGI, 2016 Tujuan dari penelitian ini adalah memprediksi pangsa pasar menggunakan metode Markov Chain dan menganalisis brand equity pada Bank BUMN untuk merancang strategi pemasaran. Hasil penelitian menyatakan bahwa prediksi pangsa pasar tertinggi adalah BNI, BRI
Rachmad Hidayat
doaj
Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia. [PDF]
Drug Alcohol Rev, 2016 Balmford J, Borland R, Yong HH.
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Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument. [PDF]
PLoS One, 2015 Turner L, Kelly B, Boyland E, Bauman AE.
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"It Looks Like an Adult Sweetie Shop": Point-of-Sale Tobacco Display Exposure and Brand Awareness in Scottish Secondary School Students. [PDF]
Nicotine Tob Res, 2016 van der Sluijs W +11 more
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Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics. [PDF]
PLoS OneMajeed MU, Aftab H, Arslan A, Shakeel Z.
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The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience. [PDF]
Behav Sci (Basel)Beyari H, Hashem T.
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Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity. [PDF]
Sci RepJian W, Zhong Z.
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A scoping review of children's and parents' attitudes to and awareness of digital food marketing. [PDF]
Health Promot IntVaughan E +5 more
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'Prevalence, experience and awareness of substandard and falsified medicines among the public and healthcare professionals in Jordan'. [PDF]
BMJ Glob HealthFalah MM, Daar E, Zahra D, Dillon MJ.
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