Results 31 to 40 of about 796,918 (306)

Budowanie silnej marki a zaufanie konsumentów

open access: yesNowoczesne Systemy Zarządzania, 2017
Brand is one of the key elements of modern marketing that distinguishes a product/service from others. Building a strong and recognizable brand is a business asset.
Jolanta Tarapata
doaj   +1 more source

Zhang Zhongjing Cultural Brand Construction from the Perspective of Traditional Chinese Medicine Culture and Wellness Tourism

open access: yesChinese Medicine and Natural Products, 2023
Nowadays, traditional Chinese medicine (TCM) culture and wellness tourism are developing toward integration with an inherent and inevitable basis. A new business mode of TCM wellness tourism bred has emerged, injecting new vitality into the development ...
Erping Xu   +8 more
doaj   +1 more source

Brand identity : theory versus practice in the South African banking sector [PDF]

open access: yesThe Retail and Marketing Review, 2017
The purpose of this article is to examine whether brand identity theory is congruent to practice in the South African banking sector. Furthermore, this paper seeks to determine whether documented brand identity (of a South African bank brand ‘A’) is ...
K Zwakala, Dr P Steenkamp, Dr NE Haydam
doaj  

Building Brands Identity

open access: yesProcedia Economics and Finance, 2015
AbstractIt is generally known that the decisional process regarding to choose or not to choose a brand is determined by anecdotal evidence. Having a great product without a strong identification is not enough. If a potential customer can relate to previous experience with the identity of a brand, he surely developed a brand image and is more likely to ...
Mindrut, Sabin   +2 more
openaire   +1 more source

Personalized Selumetinib Dosing in Pediatric Neurofibromatosis Type 1: Insights From a Pilot Therapeutic Drug Monitoring Study

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Objective To evaluate selumetinib exposure using therapeutic drug monitoring (TDM) in pediatric patients with neurofibromatosis type 1 (NF1) and plexiform neurofibromas (PN), assess interpatient pharmacokinetic variability, and explore the relationship between drug exposure, clinical response, and adverse effects.
Janka Kovács   +8 more
wiley   +1 more source

Preferences of Pediatric Patients and Their Caregivers for Chemotherapy‐Induced Nausea and Vomiting Control Endpoints: A Mixed Methods Study

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Although not always achieved, complete chemotherapy‐induced nausea and vomiting (CINV) control is the conventional goal of CINV prophylaxis. In this two‐center, mixed‐methods study, we sought to understand the preferences of adolescent patients and family caregivers for CINV control endpoints.
Haley Newman   +8 more
wiley   +1 more source

A Scientometric Study of the Brand Building Process in Organizations

open access: yesInternational Journal of Experiential Learning & Case Studies
Brand building has been suggested as an important process in the success of any business. In order to find out brand building framework for SMEs literature review was conducted, the problem identified from literature is that there is a lack of ...
Dr. Amir Saeed   +2 more
doaj   +1 more source

Follow Me: Building an Online Brand [PDF]

open access: yes, 2017
Kellie Bowen ’18 scrolls methodically through Facebook on a recent afternoon, Judas Priest screaming through her ear buds. The British band hooked her on heavy metal at age 10, the first time she heard the insistent thump of the bass, howl of the ...
Kelley, Natalie, \u2718
core   +1 more source

Pediatric Oncology Nursing Competencies in Latin America and the Caribbean: A Scoping Review to Inform Practice, Education, and Research

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Nurses are central to cancer care for children and adolescents, yet no comprehensive synthesis has defined essential core competencies for pediatric oncology nursing (PON) practice internationally, particularly in Latin America and the Caribbean (LAC).
Luís Carlos Lopes‐Júnior   +7 more
wiley   +1 more source

‘They Need to Hear You Say It’: Healthcare Professionals’ Perspectives on Barriers and Enablers to End‐of‐Life Discussions With Adolescents and Young Adults With Cancer

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT End‐of‐life conversations with adolescents and young adults (AYAs) with cancer rarely occur without the guidance of healthcare professionals. As a part of the ‘Difficult Discussions’ study, focused on palliative care and advance care planning discussions with AYAs with cancer, we investigated the factors that healthcare professionals identify ...
Justine Lee   +9 more
wiley   +1 more source

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