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SA Journal of Human Resource Management, 2020 Orientation: Companies leverage employer, internal and corporate brand building practices as they compete to attract and retain the rare talent required for organisational success. Research purpose: To explore, in the context of global leading practice,
Michelle B. Wolfswinkel, Carla Enslin
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Basics of brand building in the banking industry
Фінансово-кредитні системи: перспективи розвитку., 2023 This article explores the fundamentals of brand building in the banking industry, emphasizing the increasing importance of brand management in a globalized and competitive market.
Nadiia Morozova, Iryna Denchyk
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Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]
, 2014 The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R. +47 more
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IOP Conference Series: Materials Science and Engineering, 2017 Brand power is established through brand awareness. It's all about making consumers familiar about their products and services. Marketing strategies should make the customers extend the positive approach towards brand and continue through repeated purchases. There is a triple perspective approach to investigate the brand awareness in this research. The
S Lakshmi, S Dr. Muthumani
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The Imperator brand: memory and brand building
Projetica, 2018 This paper aims to briefly present the study of the Imperator brand – João Nogueira cultural center, in Rio de Janeiro – regarding aspects that go beyond its visual identity and values.
Vera Zunino Rosa
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The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building
Tržište, 2021 Purpose – The primary purpose of this paper is to analyze the relationship between the country-of-origin (COO) construct and destination brand building (DBB) to reveal whether the COO construct and its dimensions are important for DBB. More specifically,
Zoran Krupka +2 more
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Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level [PDF]
Journal of Competitiveness, 2013 The primary aim of this paper was to discover connection between company’s competitiveness and product placement as a marketing tool. The secondary aim was searching for the genesis of product placement.
Kramolis Jan, Kopeckova Martina
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Sensory Marketing from the Perspective of a Support Tool for Building Brand Value
Economics and Culture, 2018 A brand is one way to distinguish products from each other, while simplifying consumers’ decisions in choosing an appropriate product. Brand building is not just about design but also strategy, which is even more important in the process.
Nadanyiova Margareta +2 more
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Storytelling - sponsorship communication in sport
Quality in Sport, 2018 Storytelling is in the broadly understood communication, including sponsorship, the art of telling stories that engage customers while distinguishing the brand in a competitive market.
Jarosław Kończak
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Importance of sale in brand building private health care institutions in the Republic of Serbia [PDF]
Ekonomski Signali, 2014 Successful development of private health institutions largely depends on the proper organization of the sales process and forecast the challenges that these institutions face in the market that has just begun. Defining the shape and segment sales process
Jović Željko
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