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Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership. [PDF]

open access: yesFront Psychol, 2022
In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Wei Z.
europepmc   +2 more sources

Brand building process [PDF]

open access: yesEkonomski Signali, 2014
Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building.
Milić Slaviša
doaj   +3 more sources

Regional Branding: Building Brand Value

open access: yesActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016
Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage.
Klára Margarisová, Lucie Vokáčová
doaj   +2 more sources

Factors which affect the application and implementation of a spinal motion restriction protocol by prehospital providers in a low resource setting: A scoping review

open access: yesAfrican Journal of Emergency Medicine, 2022
Introduction: The safety and effectiveness of prehospital clinical c-spine clearance or spinal motion restriction (SMR) decision support tools are unclear.
Charlene Geduld   +2 more
doaj   +1 more source

Functions of a professional brand-building foresight technology in modelling the competitiveness of university graduates in the labour market

open access: yesОбразование и наука, 2021
Introduction. The emergence of social, political and economic processes in the modern world leads to the development of innovative educational technologies, among which the researchers’ attention is drawn to a professional brand-building foresight ...
L. M. Semenova, V. Kačans
doaj   +1 more source

Satisfaction after total knee replacement for osteoarthritis is usually high, but what are we measuring? A systematic review

open access: yesOsteoarthritis and Cartilage Open, 2020
Summary: Objective: Patient satisfaction is considered an important outcome measure after total knee replacement, but the construct is complex. There is large variation both in how satisfaction is measured and estimates of the proportion of people who ...
Nardia-Rose Klem   +8 more
doaj   +1 more source

RESEARCH ON BRAND CONSTRUCTION AND DEVELOPMENT OF AGRICULTURAL PRODUCTS IN GUIZHOU [PDF]

open access: yesEngineering Heritage Journal, 2018
Brand in the current market cannot be ignored in agricultural trade competitiveness. Agricultural brand building for solving agricultural products "difficult to sell, low price," the problem, increase the incomes of agricultural industry practitioners,
Dayong Xu
doaj   +1 more source

BRAND TRUST AND CUSTOMER LOYALITY IN SERVICE COMPANIES HEALTH

open access: yesJurnal Ekonomi dan Bisnis Airlangga, 2022
Introduction: This study was conducted to examine the effect of trust in brand (brand characteristic, company characteristic, and customer - brand characteristic) on brand loyalty in hospital patients.
Emi Munawaroh, Rianto
doaj   +1 more source

Marketing Strategies for Promoting Speech Therapy Services

open access: yesПутеводитель предпринимателя, 2023
This article presents a comprehensive study of contemporary approaches to promoting speech therapy services, divided into three main directions: digital platforms, community engagement, and referral systems.
T. V. Langovaia
doaj   +1 more source

Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation

open access: yesMajalah Ilmiah Bijak, 2023
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti   +2 more
doaj   +1 more source

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