Results 11 to 20 of about 796,918 (306)
Quality and marketing orientation in the function of brand building, customer satisfaction and business improvement [PDF]
Megatrend Revija, 2022 The paper deals with the analysis and role of integrated marketing communications, supported by modern information and communication technologies, in building a brand and improving the business performance of organizations.
Cvjetković Milena +2 more
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An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
Trendy v podnikání, 2022 The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB ...
Renata Skýpalová +2 more
doaj +1 more source
South African Journal of Business Management, 2003 Brand equity or -value is the result of the design and implementation of brand building, – measurement and – management programs. Brand building focuses on three interdependent tiers: selecting brand elements, choosing certain marketing activities and ...
H. Kruger, L. C.H. Fourie
doaj +1 more source
Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S. +15 more
core +1 more source
Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory [PDF]
, 2013 Brand management requires greater emphasis on internal factors to increase brand performance. A model of antecedents and outcomes of brand management is developed in this study based on the Resource Based View (RBV) Theory.
Albert Gisip, Imelda, Harun, Amran
core +1 more source
Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
Responsible leadership through purpose-driven brand building: Guidelines for leaders in Africa
South African Journal of Business Management, 2023 Purpose: This article explores the symbiosis between the fields of responsible leadership and purpose-driven brand building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa.
Carla Enslin +2 more
doaj +1 more source
Tạp chí Khoa học, 2023 Building a strong brand will affirm the position and image of the school in society. Currently, the non-public system of nursery schools is growing and developing along with the trend of socialization of education.
Duong Thi Mai
doaj +1 more source
Administrative Sciences, 2018 The purpose of this study was to understand how employee brand equity is cultivated in services. Specifically, a conceptual model, adopted from brand equity literature, was developed and tested to analyze the internal brand building process.
Ezgi Erkmen
doaj +1 more source