Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets [PDF]
This paper examines two very important concepts in marketing relationships – trust and commitment – whereby commitment is regarded as consisting of three components: affective, calculative and normative. The context of this study is professional services
Barbara Cater
core
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +1 more source
ABSTRACT Mental well‐being is central to adult learner success, yet many adult education institutions lack capacity to provide timely and accessible support. This article examines how artificial intelligence (AI) can strengthen mental health–adjacent supports in adult and continuing higher education, with attention to professional practice and ...
Adam L. McClain, Thomas Wade
wiley +1 more source
Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
Qi M +6 more
europepmc +1 more source
ABSTRACT Objective Super‐Refractory Status Epilepticus (SRSE) is a rare, life‐threatening neurological emergency with unclear etiology in many cases. Mitochondrial dysfunction, often due to disease‐causing genetic variants, is increasingly recognized as a cause, with each gene producing distinct pathophysiological mechanisms.
Pouria Mohammadi +2 more
wiley +1 more source
Employee brand equity: mediating role of brand role clarity and employee brand commitment
The objective of the study is to investigate the mediating role of employee brand commitment and brand role clarity in the relationship between openness and employee brand equity in Islamic banking.
Muhammad Nizammul Hayad Bin Yahya
core
From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
Nghia NC, Duy PK, Truong-Dinh BQ.
europepmc +1 more source
ABSTRACT Introduction Spinal cord infarction (SCI) is a rare but devastating myelopathy, characterized by a high disability rate and an unfavorable prognosis. It has often been underdiagnosed and misdiagnosed as idiopathic transverse myelitis (ITM). This study aimed to describe the clinical features, radiological biomarkers, treatments, and functional ...
Zeqiang Ji +13 more
wiley +1 more source
Generating global brand equity through corporate social responsibility to key stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres +2 more
core
Benchmarking the nutrition-related commitments and practices of major Belgian food companies by industry sector and over time (2019-2023/2024). [PDF]
Dastoum S, Vandevijvere S.
europepmc +1 more source

