Results 251 to 260 of about 17,179 (288)

Strategic hotel management in sport tourism: balancing economic performance and social responsibility. [PDF]

Front Sports Act Living
Toyirova SA, Juraev AT.
europepmc   +1 more source

Show Me Competence or Make Me Feel Warm: The Impact of Green Brand Anthropomorphism on Consumers' Purchasing Intentions. [PDF]

Behav Sci (Basel)
Li S, Chang H, Ma J, Chen K.
europepmc   +1 more source

The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation

Journal of Product and Brand Management
Purpose This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research shows that consumers are more likely to experience obsessive passion for brands they identify with if they are also part of brand communities, which, in turn, makes ...
Arnold Japutra, Joohee Kim
exaly   +4 more sources

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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

Telematics and Informatics, 2020
Abstract With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer brand engagement (CBE), which focuses on the consumer’s investment in their brand interactions, is of rapidly growing importance. Despite growing recognition of CBE’s importance in virtual brand communities, empirically-derived insight into its drivers ...
Harsandaldeep Kaur, Mandakini Paruthi, Linda D Hollebeek   +2 more
exaly   +2 more sources

Analysis of consumers’ response to brand community integration and brand identification

Journal of Brand Management, 2014
Brands play an increasingly important role in consumers’ purchasing decisions. The integration of consumers into brand communities may manifest the ultimate degree of connectedness between a consumer and a brand. This article proposes and tests an empirical framework of brand community members’ integration and theirdistinctive behaviors.
Angel Millán, Estrella Diaz
exaly   +3 more sources

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Abstract Recent studies have highlighted the importance of social media brand communities to brand loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a conceptual model in mass-market products in which consumers’ engagement in social media brand communities, brand identity, and consumer-brand identification are ...
Pedro S Coelho, Paulo Rita, Zelia Raposo Santos   +2 more
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How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

International Journal of Information Management, 2016
Abstract As a proxy for the vitality of online brand community, effective interaction has always been viewed as a prerequisite for the formation of harmonious organization atmosphere and high degree of organizational identity. To investigate the process, this study proposes a model delineates the relationship among community interactions, harmonious ...
Nuan Luo, Mingli Zhang, Yu Wang
exaly   +2 more sources

Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority

International Journal of Web Based Communities, 2021
Raouf Ahmad Rather, Nedra Bahri-Ammari
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Attachment, identification, and loyalty: Examining mediating mechanisms across brand and brand community contexts

Journal of Brand Management, 2014
Emotional attachment and identification with a brand are essential parts of a consumer’s long-term relationship with a company. Through cultivating brand communities, firms can provide an effective platform for developing brand loyalty. Prior research has found that the fulfillment of individuals’ inner needs and motivations are antecedents to brand ...
exaly   +2 more sources