Results 141 to 150 of about 1,144,605 (334)

« Retail Brand Equity: A PLS Approach [PDF]

In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core  

Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?

Agribusiness, EarlyView.
ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley   +1 more source

Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia

Administrative Sciences
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli, Andreea I. Bujac   +4 more
doaj   +1 more source

Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy. [PDF]

Front Psychol, 2022
Yang X, Hussain Qureshi A, Kuo Y, Quynh NN, Kumar T, Wisetsri W.   +5 more
europepmc   +1 more source

Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]

The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core  

Analisis Perbandingan Brand Equity Aqua Dengan Aguaria (Studi Kasus Pada Mahasiswa FE Universitas Muhammadiyah Surakarta) [PDF]

, 2011
Tujuan dari penelitian ini adalah untuk mengetahui adakah perbedaan antara brand equity (brand awareness, brand association, perceived quality, brand loyalty) aqua dengan brand equity (brand awareness, brand association, perceived quality, brand loyalty)
DARMAWAN, ARIF
core  

Kelompok 6 Brand Equity

, 2020
Ekuitas merek adalah seperangkat asosiasi dan perilaku yang dimiliki oleh pelanggan merek, anggota saluran distribusi, dan perusahaan yang memungkinkan suatu merek mendapatkan kekuatan, daya tahan dan keunggulan yang dapat membedakannya dengan merek pesaing.
openaire   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Pengaruh Brand Personality Dan Sales Promotion Terhadap Brand Equity Dan Keputusan Pembelian (Survei Pada Mahasiswi Pengguna Produk Wardah Kosmetik Di Universitas Brawijaya Malang) [PDF]

, 2015
The study aimed to: determine the effect of Brand Personality on Brand Equity; determine the effect of Sales Promotion on Brand Equity; determine the effect of Brand Personality on Purchase Decision; determine the effect of Sales Promotion on Purchase ...
Ocktaria, R. (Rossa)
core   +1 more source

Enhancing Football Brands Brand Equity

Journal of Applied Business Research (JABR), 2014
The sport entertainment industry has its most famous representative in Europe. Hundreds of professional football clubs are playing in their European football leagues. They attract supporters in front of the screen and in stadiums. The clubs in competitions are medium sized companies.
openaire   +2 more sources