Results 141 to 150 of about 249,383 (323)

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]

Front Psychol, 2022
Lili Z, Al Mamun A, Hayat N, Salamah AA, Yang Q, Ali MH.   +5 more
europepmc   +1 more source

The brand equity: evidence on marketing investment [PDF]

The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
core   +1 more source

Creation of brand equity in the Chinese clothing market [PDF]

, 2006
Xiao Tong
openalex   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

The destination and local brand equity role in shaping tourist’s loyalty: the moderated mediation effect of age and number of visits

Future Business Journal
The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty.
Reem Mohamed Elalfy, Ahmed Elgazzar, Youssra Y. El-Ashry, Mohamed H. Elsharnouby   +3 more
doaj   +1 more source

Social and Moral Practices of the Organizations and Employee-Based Brand Equity: Female Digital Labor Perspective. [PDF]

Front Psychol, 2022
Hu S.
europepmc   +1 more source

The art of cross-cultural branding [PDF]

, 2008
This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed.
Fan, Y
core  

Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?

Agribusiness, EarlyView.
ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley   +1 more source

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber, Subhani, Muhammad Imtiaz   +1 more
core   +1 more source