Results 141 to 150 of about 267,646 (342)

The destination and local brand equity role in shaping tourist’s loyalty: the moderated mediation effect of age and number of visits

Future Business Journal
The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty.
Reem Mohamed Elalfy, Ahmed Elgazzar, Youssra Y. El-Ashry, Mohamed H. Elsharnouby   +3 more
doaj   +1 more source

PERAN BRAND EQUITY DALAM MEMEDIASI PENGARUH INFLUENCER MARKETING DAN DAYA BELI TERHADAP KEPUTUSAN PEMBELIAN

, 2023
Ni Nyoman Sunariani, Putu Ayu Ratih Ardianti   +1 more
openalex   +2 more sources

The impact of brand and category characteristics on consumer stock-out reactions [PDF]

We develop two models to test hypotheses on the specific impact ofbrand and category characteristics on consumer stock-out responses.Our empirical results show that both characteristics are importantdeterminants.
Franses, Ph.H.B.F., Sloot, L.M., Verhoef, P.C.   +2 more
core   +1 more source

Role of employee loneliness, job uncertainty and psychological distress in employee-based brand equity: Mediating role of employee exhaustion. [PDF]

Front Public Health, 2022
Chen H, Li J, Li J, Bao J.
europepmc   +1 more source

Does ESG Matter for Unlisted Companies in the Agri‐Food Industry? Evidence From Japan's Unlisted Agri‐Food Companies

Agribusiness, EarlyView.
ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley   +1 more source

Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut

Journal of Management and Business Review
A competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan   +2 more
doaj   +1 more source

A Theoretical Brand Equity Model for Marketing In Presence of Environmental Turbulence

, 2022
Kausar Ikhlaq, Saqlain Raza
openalex   +2 more sources

Pengaruh Brand Personality Dan Sales Promotion Terhadap Brand Equity Dan Keputusan Pembelian (Survei Pada Mahasiswi Pengguna Produk Wardah Kosmetik Di Universitas Brawijaya Malang) [PDF]

, 2015
The study aimed to: determine the effect of Brand Personality on Brand Equity; determine the effect of Sales Promotion on Brand Equity; determine the effect of Brand Personality on Purchase Decision; determine the effect of Sales Promotion on Purchase ...
Ocktaria, R. (Rossa)
core   +1 more source

Social and Moral Practices of the Organizations and Employee-Based Brand Equity: Female Digital Labor Perspective. [PDF]

Front Psychol, 2022
Hu S.
europepmc   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source