Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]
Frontiers in Psychology, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo +4 more
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Encouraging Brand Evangelism Through Failure Attribution and Recovery Justice: The Moderating Role of Emotional Attachment [PDF]
Frontiers in Psychology, 2022 Brand evangelism is essential to the profitability of e-shops, but the effects of failure attribution and recovery justice in encouraging brand evangelism in the online service recovery context are not straightforward. Grounded on a framework integrating
Tingting Zhu, Sung Kyu Park
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Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion [PDF]
BMC Public Health, 2023 Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single ...
Zhou Guanqi, Zeb Un Nisa
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Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists [PDF]
Behavioral Sciences, 2023 Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of ...
Warinrampai Rungruangjit +2 more
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Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service [PDF]
International Research Journal of Business Studies, 2015 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
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The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
Malaysian Management Journal, 2020 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
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The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour [PDF]
Malaysian Management Journal, 2016 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +2 more sources
The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
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Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)
International Research Journal of Business Studies, 2016 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj +2 more sources
The Nexus Between Service Encounter Perfomance and Brand Evangelism
Sriwijaya International Journal of Dynamic Economics and Business, 2019 Despite its usefulness in business settings, very little is known about branding in the lens of higher education. The purpose of this study was to examine special critical incidents during service encounter performance which can trigger brand evangelism.
David Amani
doaj +3 more sources