Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]
Frontiers in Psychology, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo +4 more
doaj +4 more sources
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service [PDF]
International Research Journal of Business Studies, 2015 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj +9 more sources
Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion [PDF]
BMC Public Health, 2023 Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single ...
Zhou Guanqi, Zeb Un Nisa
doaj +4 more sources
The Nexus Between Service Encounter Perfomance and Brand Evangelism
Sriwijaya International Journal of Dynamic Economics and Business, 2019 Despite its usefulness in business settings, very little is known about branding in the lens of higher education. The purpose of this study was to examine special critical incidents during service encounter performance which can trigger brand evangelism.
David Amani
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Encouraging Brand Evangelism Through Failure Attribution and Recovery Justice: The Moderating Role of Emotional Attachment [PDF]
Frontiers in Psychology, 2022 Brand evangelism is essential to the profitability of e-shops, but the effects of failure attribution and recovery justice in encouraging brand evangelism in the online service recovery context are not straightforward. Grounded on a framework integrating
Tingting Zhu, Sung Kyu Park
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Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist
Sriwijaya International Journal of Dynamic Economics and Business, 2018 Smartphone market is rapidly changing and facing a highly competitive environment, with constant product introductions. It is characterized by quickly evolving technology and designs, aggressive pricing, short product life cycles, and rapid imitation ...
Lina Anggraini
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Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists [PDF]
Behavioral Sciences, 2023 Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of ...
Warinrampai Rungruangjit +2 more
doaj +2 more sources
Big Five Personality Traits and Brand Evangelism
International Journal of Marketing Studies, 2014 The objective of the study is to understand the relationships between each of the Big Five Personality Traits and the concept of brand evangelism. The hypotheses tested are whether brand evangelism relates to each of the Big 5 Personality Traits consisting of extraversion, openness, conscientiousness, neuroticism and agreeableness.
Samuel K. Doss, Deborah Sater Carstens
openalex +4 more sources
The Influence of Brand Identification and Brand Trust on Brand Evangelism
International Journal of Business and Quality Research, 2023 This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application.
Muhammad Fa'iq Muna +2 more
openalex +3 more sources
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
Malaysian Management Journal, 2020 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +4 more sources