Results 11 to 20 of about 15,553 (218)
Understanding Brand Evangelism and the Dimensions Involved in a Consumer Becoming Brand Evangelist
Sriwijaya International Journal of Dynamic Economics and Business, 2018 Smartphone market is rapidly changing and facing a highly competitive environment, with constant product introductions. It is characterized by quickly evolving technology and designs, aggressive pricing, short product life cycles, and rapid imitation ...
Lina Anggraini
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How to convert Millennial consumers to brand evangelists through social media micro-influencers [PDF]
Innovative Marketing, 2021 Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons.
Kanyawee Pornsrimate, Anon Khamwon
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Examining the Relationship between Consumer Brand Relationships and Brand Evangelism
Australian Journal of Business and Management Research, 2021 It is a well-known fact now that consumers falsify profound and meaningful relationships with particular brands and that such consumer brand relationships are expected to impact brand-related behavior of consumers. The study investigates the influence of three consumer-brand relational constructs - brand trust, brand affect and brand identification ...
Mukesh Kumar Mishra +2 more
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Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
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Brand Commitment, Image, Identification and Trust on Brand Evangelism
Human Nature Journal of Social Sciences, 2022 Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman +2 more
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Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
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Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [PDF]
مدیریت بازرگانی, 2019 Objective Branding evangelism, as a new and growing phenomenon, includes positive recommendations to others about the brand, as well as measures to weaken rival brands.
Adel Azar +2 more
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Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur.
Özlem Özdemir Süzer, Sena Altın
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Higher Education: a once-in-a-lifetime purchase [PDF]
, 2020 Purpose - Drawing on infrequent purchase and university selection literature, this study aims to make theoretical contributions to the identification and comprehension of the ‘once-in-a-lifetime purchase’ (OILP) phenomenon.
Balmer, John +2 more
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Sustainability, 2023 In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing on social identity theory (SIT), investigates the direct relationship between brand symbolism and three characteristics of brand evangelism, namely purchase intention, positive brand referrals,
Irada Osmanova +3 more
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