Green choices and brand happiness: A recipe for brand evangelism [PDF]
Sustainable DevelopmentAbstractTo date, research has predominantly focused on identifying the antecedents of sustainable consumption, but little work has been done to understand the impact of the consumption of sustainable brands on consumer emotions and behaviours thereof and how it varies across generations.
Sujata Khandai +4 more
exaly +4 more sources
Humanizing Brands as Social Change in the Digital Age: How Anthropomorphism, Empathy, and Technological Empowerment Drive Hotel Brand Evangelism [PDF]
SocietiesThis study examines how digital technologies are reshaping customer–brand relationships and contributing to social change in the hospitality sector by humanizing brands in the digital age.
Hazem Ahmed Khairy, Wagih M. E. Salama
doaj +2 more sources
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour [PDF]
Malaysian Management Journal, 2016 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +2 more sources
Examining the Relationship between Consumer Brand Relationships and Brand Evangelism
Australian Journal of Business and Management Research, 2021 It is a well-known fact now that consumers falsify profound and meaningful relationships with particular brands and that such consumer brand relationships are expected to impact brand-related behavior of consumers. The study investigates the influence of three consumer-brand relational constructs - brand trust, brand affect and brand identification ...
Mukesh Kumar Mishra +2 more
openalex +2 more sources
The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
doaj +1 more source
Role of Evangelism Marketing: Paradigm towards Brand Loyalty and Consumer Buying Behavior for Sri Lankan Tea Brands [PDF]
Kelaniya Journal of ManagementEvangelism marketing (EM) generates robust emotional links towards a Brand. Evangelism marketing creates a strong emotional connection between the brand and the consumer by uplifting brand loyalty (BL) through leveraging passion and encouragement.
Shehani, S.A.C., Fernando, P.I.N.
doaj +2 more sources
Driving brand evangelism by Unleashing the power of branding and sales management practices
Journal of Business ResearchFarooq Ahmed Jam +2 more
exaly +4 more sources
The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors [PDF]
Journal of Brand Management, 2022 Sashittal H, Jassawalla A, Sachdeva R.
europepmc +3 more sources
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service (33-45)
International Research Journal of Business Studies, 2016 The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism.
Sri Vandayuli Riorini +1 more
doaj +2 more sources
Brand Trust and Brand Evangelism of Healthcare Firms in South- South Nigeria: The Moderating Role of Brand Love [PDF]
INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES, 2023 When we consider that humans, plants and animals receive their wellness and wellbeing from medical products and services in modern society, we see that it is vitally important that firms in the healthcare ecosystem recognize and nurture customers’ trust and love for their brands.
Elizabeth Ledisi Poi, Horsefall Harcourt
openalex +2 more sources