Results 21 to 30 of about 15,765 (243)
Analysis of The Influence of Green Brand Positioning and Green Brand Knowledge on Brand Evangelism
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)This study aims to analyze the effect of green brand positioning and green brand knowledge on brand evangelism through attitude toward green brand and green product purchase intention on consumers of DANONE AQUA products in Semarang City. This research uses the Theory of Planned Behavior (TPB) as the main theoretical basis that covers all research ...
Winner Damanik, Kardison Lumban Batu
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The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities [PDF]
, 2019 Brand evangelism has significant potential to impact loyalty, thereby making the construct an important point of interest for practitioners and researchers alike.
Cestare, Toni Ann, Ray, Ipshita
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The interrelationships of perceived quality and brand loyalty in brand evangelism development [PDF]
AIP Conference Proceedings, 2022 Javeria Shabbir, Norazah Mohd Sukı
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Journal of Workplace BehaviorThis study aims to examine consumer engagement with branded mobile applications (apps) in terms of the impacts of brand loyalty, perceived quality, and brand evangelism. The partial least squares-structural equation modeling (PLS-SEM) approach was utilized for data analysis.
Javeria Shabbir +2 more
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How to convert Millennial consumers to brand evangelists through social media micro-influencers [PDF]
Innovative Marketing, 2021 Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons.
Kanyawee Pornsrimate, Anon Khamwon
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Journal of Cultural Analysis and Social ChangeThe study examines the motivations for brand evangelism in the smartphone sector, along with the determinants of brand love and respect. It also analyzes and compares businesses utilizing diverse marketing strategies to ascertain if the influence metrics and frameworks vary.
Sasiwemon Sukhabot, Wanwisa Phetburi
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Cogent Education, 2022 Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs ...
David Amani
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Brand Commitment, Image, Identification and Trust on Brand Evangelism
Human Nature Journal of Social Sciences, 2022 Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman +2 more
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Cogent Business & Management, 2023 Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social ...
Phi-Hung Nguyen +2 more
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Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [PDF]
مدیریت بازرگانی, 2019 Objective Branding evangelism, as a new and growing phenomenon, includes positive recommendations to others about the brand, as well as measures to weaken rival brands.
Adel Azar +2 more
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