Results 21 to 30 of about 15,553 (218)

Big Five Personality Traits and Brand Evangelism

International Journal of Marketing Studies, 2014
The objective of the study is to understand the relationships between each of the Big Five Personality Traits and the concept of brand evangelism. The hypotheses tested are whether brand evangelism relates to each of the Big 5 Personality Traits consisting of extraversion, openness, conscientiousness, neuroticism and agreeableness.
Samuel K. Doss, Deborah S. Carstens
openaire   +2 more sources

Religious Vehicle Stickers in Nigeria: a discourse of identity, faith and social vision [PDF]

, 2008
This study focuses on analysing the ways in which vehicle stickers construct individual and group identities, people’s religious faith and social vision in the context of religious assumptions and practices in Nigeria.
Allo, T., BBC, Chiluwa, I., Cook, G., Coulthard, M., Crystal, D., Derrida, J., Emenyonu, E., Fairclough, N., Fairclough, N., Fairclough, N., Foucault, M., Gadsby, J.M., Howarth, D., Innocent Chiluwa, Jeff, F., Johnstone, P., Lemke, J.L., Luckmann, T., Microsoft Encarta, Nabofa, M.Y., Salamon, H., Taiwo, R., Teixeira, R., Van Dijk, T.   +24 more
core   +1 more source

Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia [PDF]

European Journal of Management Studies
Purpose – There is a dearth of evidence on how and when perceived corporate social responsibility (PCSR) contributes to brand evangelism in the consumer behavioural literature, especially during a pandemic situation.
H.A.Dimuthu Maduranga Arachchi, G. D. Samarasinghe   +1 more
doaj   +1 more source

Towards a Conceptual Integration of Collective Victimization Beliefs and Their Variation Within and Across Contexts: A Q Methodology Study in Five Communities

European Journal of Social Psychology, EarlyView.
ABSTRACT Although social psychological research on how people understand collective victimization often examines comparisons between groups’ suffering, studies on related concepts (e.g., collective trauma) suggest numerous other relevant beliefs. The present article aimed to integrate diverse collective victimization beliefs and contribute to their ...
Johanna Ray Vollhardt, Helin Ünal, Zsolt P. Szabó, Hu Young Jeong, J. Christopher Cohrs, Danielle Black   +5 more
wiley   +1 more source

Policy Spandrels: How Design Decisions Can Open Up Spaces for Unintended Policy Change

European Policy Analysis, EarlyView.
ABSTRACT This article introduces the concept of policy spandrels to make sense of public policies producing second‐order effects that are unintentional from the perspective of policy design and yet are fraught with consequences. By analogy with architectural spandrels—leftover spaces that can be used for unforeseen purposes—policy change can be enabled
Martino Maggetti
wiley   +1 more source

Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions

Research in Sport Education and Sciences
This study examines the indirect effect of brand trust on purchase intention through the mediating role of brand evangelism. It also examines how social media interaction as a moderating variable shapes the effect of brand evangelism on purchase ...
Gökçer Aydın, Gökhan Aydın
doaj   +1 more source

Doing the Holy Things: Baptism and Vocation [PDF]

, 1996
(Excerpt) Thank you, David, and thank you all. I\u27m honored to come here once again. Honored really to stand with you and to thank you who in season and out of season have cared about setting out the holy things of God in the midst of the holy people ...
Lathrop, Gordon
core   +1 more source

Caught in the fire: An accidental ethnography of discomfort in researching sex work

Feminist Anthropology, EarlyView.
Abstract Drawing on fifteen years of engagement with researching Israel's sex industry, this article uses accidental ethnography to propose discomfort‐as‐method for feminist anthropology. I argue that discomfort is not a by‐product of fieldwork but a constitutive condition that disciplines researchers and shapes what can be known.
Yeela Lahav‐Raz
wiley   +1 more source

The influence of resilience and sustainability perception on airport brand promotion and desire to reuse of airport services: the case of Iran airports

Transport, 2019
Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high ...
Mahsa Pishdar, Fatemeh Ghasemzadeh, Lijana Maskeliūnaitė, Justas Bražiūnas   +3 more
doaj   +1 more source

Menciptakan Brand Evangelism: Studi Peran Brand Experience, Brand Relationship Quality dan Brand Loyalty

Reslaj: Religion Education Social Laa Roiba Journal
Brand Evangelism is an important role for companies or sellers because it can be a reason to give positive reviews and increase company sales. The purpose of this study is to analyze the effect of brand experience on brand loyalty, and assess its impact on brand relationship quality and brand evangelism. In addition, this study identifies the effect of
null Siti Nurhasbiyah, null Puji Astuti
openaire   +1 more source