Results 31 to 40 of about 15,765 (243)

THE MEDIATOR ROLE OF BRAND TRUST AND BRAND LOYALTY ON THE EFFECT OF BRAND IMAGE ON BRAND EVANGELISM

International Refereed Journal of Research on Economics Management, 2018
Aykut Yılmaz, Ömer Sezai Aykaç
openalex   +2 more sources

Genç Tüketicilerde E-Ticaret Sitelerine Yönelik Marka Güveni ve Tüketici-Marka Özdeşleşmesinin Marka Evangelizmi Üzerine Etkisi

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023
Marka güveni ve tüketici-marka özdeşleşmesi, marka evangelizmi üzerinde önemli bir etkiye sahiptir. Marka güveni, bir tüketicinin bir markaya duyduğu güven duygusudur.
Özlem Özdemir Süzer, Sena Altın
doaj   +1 more source

Higher Education: a once-in-a-lifetime purchase [PDF]

, 2020
Purpose - Drawing on infrequent purchase and university selection literature, this study aims to make theoretical contributions to the identification and comprehension of the ‘once-in-a-lifetime purchase’ (OILP) phenomenon.
Balmer, John, Yang, Hsiao-Pei, Yen , Dorothy   +2 more
core   +1 more source

Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand

Sustainability, 2023
In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing on social identity theory (SIT), investigates the direct relationship between brand symbolism and three characteristics of brand evangelism, namely purchase intention, positive brand referrals,
Irada Osmanova, Seden Ozerden, Bassam Dalal, Blend Ibrahim   +3 more
openaire   +2 more sources

Religious Vehicle Stickers in Nigeria: a discourse of identity, faith and social vision [PDF]

, 2008
This study focuses on analysing the ways in which vehicle stickers construct individual and group identities, people’s religious faith and social vision in the context of religious assumptions and practices in Nigeria.
Allo, T., BBC, Chiluwa, I., Cook, G., Coulthard, M., Crystal, D., Derrida, J., Emenyonu, E., Fairclough, N., Fairclough, N., Fairclough, N., Foucault, M., Gadsby, J.M., Howarth, D., Innocent Chiluwa, Jeff, F., Johnstone, P., Lemke, J.L., Luckmann, T., Microsoft Encarta, Nabofa, M.Y., Salamon, H., Taiwo, R., Teixeira, R., Van Dijk, T.   +24 more
core   +1 more source

Opposing consensus science through scholarly practices: The role of claims maintenance

Journal of the Association for Information Science and Technology, EarlyView.
Abstract This study examines how three US‐based communities who oppose consensus science produce and disseminate scholarly‐like artifacts: pro‐life activists, Young Earth Creationists, and Anthropogenic Climate Crisis skeptics. Prior research shows that industry‐ or church‐backed advocacy campaigns often generate claims supported by these communities ...
Irene V. Pasquetto, Morgan Wofford, Claire Jordan, Andrea Thomer   +3 more
wiley   +1 more source

Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia [PDF]

European Journal of Management Studies
Purpose – There is a dearth of evidence on how and when perceived corporate social responsibility (PCSR) contributes to brand evangelism in the consumer behavioural literature, especially during a pandemic situation.
H.A.Dimuthu Maduranga Arachchi, G. D. Samarasinghe   +1 more
doaj   +1 more source

Policy Spandrels: How Design Decisions Can Open Up Spaces for Unintended Policy Change

European Policy Analysis, EarlyView.
ABSTRACT This article introduces the concept of policy spandrels to make sense of public policies producing second‐order effects that are unintentional from the perspective of policy design and yet are fraught with consequences. By analogy with architectural spandrels—leftover spaces that can be used for unforeseen purposes—policy change can be enabled
Martino Maggetti
wiley   +1 more source

Trust is Not Enough, Advocacy Matters! The Moderated Mediation Role of Brand Evangelism and Social Media Interaction in Purchase Decisions

Research in Sport Education and Sciences
This study examines the indirect effect of brand trust on purchase intention through the mediating role of brand evangelism. It also examines how social media interaction as a moderating variable shapes the effect of brand evangelism on purchase ...
Gökçer Aydın, Gökhan Aydın
doaj   +1 more source

Doing the Holy Things: Baptism and Vocation [PDF]

, 1996
(Excerpt) Thank you, David, and thank you all. I\u27m honored to come here once again. Honored really to stand with you and to thank you who in season and out of season have cared about setting out the holy things of God in the midst of the holy people ...
Lathrop, Gordon
core   +1 more source