Results 91 to 100 of about 84,149 (266)

Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity [PDF]

open access: yesInternational Journal of Business and Development Studies
Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the ...
Naser Seifollahi   +1 more
doaj   +1 more source

Long‐term hippocampal alterations and cognitive impairment in a murine model of surgical sepsis

open access: yesFEBS Open Bio, EarlyView.
Using a mouse model of surgical sepsis, we tested long‐term memory and analyzed the transcriptome of single cells isolated from the hippocampus. Survivor mice showed worse memory, loss of certain brain cell subpopulations, and abnormal immune cell activity—suggesting that post‐sepsis brain alterations may be linked to cognitive deficits.
Dong Seong Cho   +4 more
wiley   +1 more source

COGNITIVE-AFFECTIVE ASPECTS OF FORMING BRAND LOYALTY

open access: yesJurnal Aplikasi Manajemen, 2019
This study has the aims to determine both direct and indirect effects of brand experience, brand satisfaction, brand love dan brand loyalty to Wardah cosmetic’s consumers in Malang City.
Mardhatillah Shanti   +2 more
doaj   +1 more source

Identifying gene expression signatures for risk stratification of postoperative adjuvant chemotherapy in colorectal cancer

open access: yesFEBS Open Bio, EarlyView.
A novel signature integrating genome‐wide analysis with clinical factors predicts recurrence in stage II colorectal cancer and enables a new risk stratification to guide postoperative adjuvant chemotherapy. Clinical risk stratification for postoperative recurrence in patients with pathological stage II (pStage II) colorectal cancer (CRC) is essential ...
Mayuko Otomo   +7 more
wiley   +1 more source

Brand Experience Scale

open access: yes, 2006
The article present a work in progress project regarding the development of scale that measures brand ...
ZARANTONELLO, LIA, B. H. Schmitt
core  

THE EFFECT OF BRAND TRILOGY ON COSMETIC BRAND LOYALTY [PDF]

open access: yes, 2019
Brand loyalty is claimed as a MUST ingredient for businesses to ensure their business sustainability. This article joins the long list of brand research by investigating the effect of brand trilogy.
PRIBADI, JESSICA AVELINA   +2 more
core  

Sensory brand experience and brand loyalty: Mediators and gender differences

open access: yesActa Psychologica
Sensory brand experience is a fundamental and central brand experience. Its influencing mechanism on brand outcome variables still needs to be clarified.
Fang Gao, Zhongyuan Shen
doaj   +1 more source

Travelers' Subjective Well-Being as an Environmental Practice: Do Airport Buildings' Eco-Design, Brand Engagement, and Brand Experience Matter? [PDF]

open access: yesInt J Environ Res Public Health, 2023
Abdel-Gayed AH   +5 more
europepmc   +1 more source

Molecular dynamics simulations of positively selected codons in FcγRI reveal novel biochemical binding properties

open access: yesFEBS Open Bio, EarlyView.
Evolutionary analysis across 32 placental mammals identified positive selection at residues H148 and W149 in the immune receptor FcγR1. Ancestral reconstruction combined with molecular dynamics simulations reveals how these mutations may influence receptor structure and dynamics, providing insight into the evolution of antibody recognition and immune ...
David A. Young   +7 more
wiley   +1 more source

Applying marketing’s new dominant logic for interpreting customer experiences with brands

open access: yes, 2010
The concept of customer experience is evolving to an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept is receiving in the literature, the explanation of customer experiences remains ...
Lim, L   +3 more
core  

Home - About - Disclaimer - Privacy