Results 71 to 80 of about 84,149 (266)
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThis research was conducted to determine the factors influencing Brand Loyalty to international clothing brands in Batam City, which is mediated by Brand Trust. By using purposive sampling, samples obtained as many as 355 respondents.
Jeffri Winardy, Dewi Khornida Marheni
doaj +1 more source
How Winery Tourism Experience Builds Brand Image and Brand Loyalty [PDF]
Wine Business Journal, 2021 This research examines the role of the winery tourism experience in the formation of brand image and brand loyalty. A qualitative analysis of 2540 TripAdvisor reviews—a user-generated form of electronic word of mouth—of four wineries of the Okanagan ...
Annamma Joy +3 more
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Molecular Oncology, EarlyView.In the present work, we have identified a transcriptional signature based on the differential expression of six genes (BCL2&MAST4, HSH2D&LAT2, METRN&PITPNM2) that would facilitate the early detection of T‐cell acute lymphoblastic leukemia (T‐ALL) patients prone to a poor treatment response and could be implemented at diagnosis, along with other risk ...
Antonio Lahera +11 more
wiley +1 more source
BE_D | Brand Experience design
, 2007 Il workshop ha approfondito il tema del Design per le Strategie d’impresa a partire dal fenomeno della Brand Culture, che nasce dallo spostamento della reputazione dell’azienda dagli aspetti tecnici e prestazionali dei prodotti alla qualità esperenziale
DI LUCCHIO, Loredana
core
Experience-centric branding: Challenges and advancing a new mantra for corporate brand governance
, 2017 Branding has long lived on the virtue of consistency, so variable experiences seem anathema to consistency. This paper responds to this challenge and seizes the opportunity to develop a forward thinking brand management model based on the critical ...
Merrilees, Bill
core +1 more source
Jurnal Manajemen Dan Kewirausahaan, 2018 The purposes of this study is to describe and analyze the direct and indirect effect of brand experience on brand satisfaction, brand trust, and brand loyalty of consumers make-up brand cosmetics imports in Surabaya.
Agata Rahmi Pertiwi +2 more
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Molecular Oncology, EarlyView.Intratumour heterogeneity complicates precision management of advanced endometrial cancer. Circulating tumor DNA (ctDNA) offers a minimally invasive strategy to capture tumor evolution and therapeutic resistance. Here, we compare tumor‐agnostic NGS with tumor‐informed ddPCR, outlining their relative sensitivity, concordance, and clinical implications ...
Carlos Casas‐Arozamena +15 more
wiley +1 more source
What drives cyber shop brand equity? An empirical evaluation of online shopping system benefit with brand experience [PDF]
, 2012 The purpose of this research is to determine whether online brand purchasing system benefit can influence the consumer's brand experience, and how brand experience can affect brand equity.
Chen, Lily Shui-lien
core
, 2017 Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE).
Karjaluoto, Heikki +5 more
core +1 more source
ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY
Jurnal Manajemen dan Wirausaha, 2016 Research on Samsung’s smartphone consumers in Surakarta, have aimed to (1) Test the influence of brand experience on brand trust; (2) Test brand beliefs on brand loyalty; (3) Test on emotional attachment brand experience; (4) Test emotional attachment ...
Elia Ardyan +4 more
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