Results 51 to 60 of about 7,210,379 (342)

Making sense of sensory brand experience: Constructing an integrative framework for future research

International Journal of Management Reviews, 2021
This study asserts that conceptualising sensory brand experience (SBE) as an independent construct is critical to expanding our understanding of experiences provided by brands.
Dongmei Zha, P. Foroudi, Zhongqi Jin, T. Melewar   +3 more
semanticscholar   +1 more source

Analysis Of The Influence Of Social Media Marketing And Co-Creation Behavior On Brand Equity Through Mediation Brand Experience Of Automotive Products In Indonesia [PDF]

E3S Web of Conferences
This study investigates the impact of social media marketing and co-creation activity on brand equity in the automotive industry in Indonesia. In this relationship, brand experience is the mediating variable. The study employed a quantitative methodology,
Yap Yonathan William, Suwarno
doaj   +1 more source

Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective

Journal of Marketing Theory and Practice, 2022
Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the mechanisms underlying these influences.
Ove Oklevik, Herbjørn Nysveen, Per E. Pedersen   +2 more
semanticscholar   +1 more source

Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative.
Khafifatuzzahra Citadiantoro, Totok Haryanto, Erny Rachmawati, Suyoto Suyoto   +3 more
doaj   +1 more source

THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST

Jurnal Aplikasi Manajemen, 2021
This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi, Ubud Salim, Sunaryo Sunaryo   +2 more
doaj   +1 more source

Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]

, 2011
The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core  

The role of brand loyalty and social media in e-commerce interfaces: survey results and implications for user interfaces [PDF]

, 2015
This paper explores the role of brand loyalty and social media in e-commerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and
A Bryman, A Dick, AM Degeratu, C Emmanouilides, D Rigas, F Davis, I Ajzen, I Ajzen, II Bruner, J Alba, JF Engel, JL Hale, K Lee, M Evans, M Fishbein, M Fishbein, M Solomon, Maja Kalauz, MB Beauchamp, P Hillenbrand, PH Bloch, PR Warshaw, RP Bagozzi, S Goldscher, SR Colwell, V Reimers, V Venkatesh, Y Lee, Z Gürhan-Canli   +28 more
core   +2 more sources

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop

Journal of Applied Business Research (JABR), 2017
This present research distinguishes brand experience providers of cosmetic companies that include three elements: Brand identity elements of cosmetic brand shops (feminine and environmental-friendly brand identity); Marketing mix elements (level of iconic product, level of steady-seller product, reasonable pricing, convenience of location, quality of ...
Gap Yeon Jeong, Chae Chang Im, Min Suk Kim   +2 more
openaire   +2 more sources

Brand Experience dan Brand Loyalty: Mediated by Brand Trust

Jurnal Ilmiah Manajemen dan Bisnis, 2023
Brand loyalty is a company's goal to gain recognition from the community, so it becomes a challenge for companies to make customers loyal to a brand. This study will investigate the relationship between brand experience and brand loyalty, using brand trust as a mediation. The research respondents were 150 users of Kutus-kutus oil in DIY.
Saptaningsih Sumarmi, Hety Wijayanti
openaire   +1 more source