Results 31 to 40 of about 7,210,379 (342)
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]
, 2014 Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin +4 more
core +1 more source
When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
core +3 more sources
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan [PDF]
Management Science Letters, 2020 Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect.
Kashif Farhat +2 more
doaj +1 more source
The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments
Journal of Digital Marketing and Halal Industry, 2021 The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want.
Dede Barijan +2 more
openaire +2 more sources
Journal of Product & Brand Management, 2022 Purpose This paper aims to examine the differences in the process by which three types of self-congruity (actual, ideal and social) interact with the need for uniqueness (NFU) to influence brand loyalty via brand experience and brand attachment ...
F. Chieng +3 more
semanticscholar +1 more source
Jurnal Manajemen Teori dan Terapan, 2023 Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and brand trust. Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique.
Ni Kadek Reinita Andriyani +1 more
doaj +1 more source
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services.
Mauricio Santos, Walesska Schlesinger
doaj +1 more source
The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty
Journal of Business and Management Review, 2021 This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling ...
Howardi Visza Adha, Wiry Utami
openaire +2 more sources
Jurnal Studi Manajemen Organisasi, 2022 This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population used in
Handoko Dwi Wibisono, Imroatul Khasanah
doaj +1 more source
The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan [PDF]
Journal of Economics and Management, 2017 Aim/purpose - The study aims to understand the contribution of the experiential events how to influence the brand loyalty while the consumer synchronized with brand under the brand resonance.
Shieh Hwai-Shuh, Lai Wei-Hsun
doaj +1 more source