Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization [PDF]
, 2008 The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences ...
Lim, L, Melewar, TC, Ismail, AR
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Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
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Special Issue – July/August 2023: Emerging Frontiers in Human Experience [PDF]
, 2022 Patient Experience Journal (PXJ) is excited to announce the call for submissions for its July/August 2023 special issue focused on exploring the emerging frontiers of human experience in healthcare.
Journal, Patient Experience +1 more
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Special Issue 2024: Transforming Experience in Non-Hospital Settings [PDF]
, 2023 Patient Experience Journal(PXJ) is excited to announce the call for submissions for its July/August 2024 special issue focused on exploring how healthcare organizations are transforming experience in non-hospital settings.
Journal, Patient Experience +1 more
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
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THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
KAÜ-İİBF Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy.
Rafet Beyaz, Abdullah Yiğit Güngör
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The role of customer experience in building brand loyalty within the service context [PDF]
, 2008 Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Melewar, TC, Ismail, AR
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Jurnal Studi Manajemen Organisasi, 2022 This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population used in
Handoko Dwi Wibisono, Imroatul Khasanah
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Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan [PDF]
Management Science Letters, 2020 Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect.
Kashif Farhat +2 more
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