Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin [PDF]
Tourism and Hospitality Management, 2018 Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant.
Ananda Sabil Hussein
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The Role of Employee Expectations and Brand Promises in Forming the Employer Brand Experiences [PDF]
مطالعات مدیریت بهبود و تحول, 2020 This paper aimed to examin how employer brand experience formed for talented employees and determine the effect of employee’s expectation and brand promise on forming the employer brand experiences.
Shirin Mazraeh +2 more
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Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
Mercados y Negocios, 2023 This work investigates the relationship between Brand love and Brand Experience with Brand Loyalty in fast fashion consumers in the ZMG. A quantitative instrument was built from whose answers it is intended to know if there is a positive relationship ...
Ana Rocío Valenzuela Quintero +1 more
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At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
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THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
KAÜ-İİBF Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy.
Rafet Beyaz, Abdullah Yiğit Güngör
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Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan [PDF]
Management Science Letters, 2020 Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect.
Kashif Farhat +2 more
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The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments
Journal of Digital Marketing and Halal Industry, 2021 The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want.
Dede Barijan +2 more
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Jurnal Studi Manajemen Organisasi, 2022 This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population used in
Handoko Dwi Wibisono, Imroatul Khasanah
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The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty
Journal of Business and Management Review, 2021 This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling ...
Howardi Visza Adha, Wiry Utami
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The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan [PDF]
Journal of Economics and Management, 2017 Aim/purpose - The study aims to understand the contribution of the experiential events how to influence the brand loyalty while the consumer synchronized with brand under the brand resonance.
Shieh Hwai-Shuh, Lai Wei-Hsun
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