Results 11 to 20 of about 7,210,379 (342)
Cogent Business & ManagementBusinesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
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Cogent Business & Management, 2022 The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
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Sensory brand experience and brand loyalty: Mediators and gender differences
Acta PsychologicaSensory brand experience is a fundamental and central brand experience. Its influencing mechanism on brand outcome variables still needs to be clarified.
Fang Gao, Zhongyuan Shen
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Management şi Marketing, 2022 Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time.
Ferreira Pedro +2 more
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The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing. [PDF]
Front Psychol, 2022 The knowledge payment industry will rapidly attract many enterprises that provide knowledge services. This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment ...
Liu M, Yan J.
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The relationship between brand experience and consumer-based brand equity in grocerants [PDF]
Service Business, 2021 This study proposes a model that applies brand experience and customer-based brand equity (CBBE) to verify leading variables that can increase brand loyalty in the fast-growing food service sector of “grocerants.” For the empirical analysis, 384 ...
Jeon H, Yoo S.
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Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy
Emerging Science Journal, 2023 Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities.
Tanaporn Hongsuchon +7 more
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Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? [PDF]
Heliyon, 2020 The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference.
Yasri Y, Susanto P, Hoque ME, Gusti MA.
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Journal of Brand Management, 2023 This research investigates the mediating role of perceived brand authenticity (PBA) between brand experience (BE) and brand love (BL) of global high-tech brands Apple and Samsung. A quantitative study was conducted in Japan, India, and Portugal.
Clarinda Rodrigues +3 more
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Uncertain Supply Chain Management, 2023 The cigarette industry faces market competition, and the pressure that suppresses its existence stems from ambiguous policies. The ambiguous policy is because the government still expects cigarette excise income as a significant source, but also that the
D. Harjadi, D. Fatmasari, Abas Hidayat
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