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Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment [PDF]
, 2020 The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two
Panditharathna, R. +2 more
core +1 more source
A study of brand preference: An experiential view [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityConsumer brand preference is an essential step to understand consumer choice behaviour, and has therefore always received great attention from marketers.
Ebrahim, Reham Shawky
core +7 more sources
The relationship of internet banking users' emotional brand experiences and consumer-based brand equity [PDF]
European Journal of Management StudiesPurpose – It is observed that bank transactions are at the top of the list as consumers' online transactions increase day by day. We assume that creating an emotion-rich experience will be more effective in ensuring brand awareness, brand associations ...
Sibel Akın, Esen Gürbüz
doaj +1 more source
The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan [PDF]
Journal of Economics and Management, 2017 Aim/purpose - The study aims to understand the contribution of the experiential events how to influence the brand loyalty while the consumer synchronized with brand under the brand resonance.
Shieh Hwai-Shuh, Lai Wei-Hsun
doaj +1 more source
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services.
Mauricio Santos, Walesska Schlesinger
doaj +1 more source
브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향
Asia Marketing Journal, 2010 Brand experience has received much attention from considerable marketing research. When consumers consume and use brands, they are exposed to various specific brand-related stimuli.
Jie Un Lee, Joo Eon Jeon, Jae Young Yoon
doaj +1 more source
Jurnal Manajemen Teori dan Terapan, 2023 Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and brand trust. Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique.
Ni Kadek Reinita Andriyani +1 more
doaj +1 more source
Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
doaj +1 more source
Cogent Business & Management, 2022 The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
doaj +1 more source
Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
doaj +1 more source