Results 21 to 30 of about 59,880 (263)
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services.
Mauricio Santos, Walesska Schlesinger
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The relationship of internet banking users' emotional brand experiences and consumer-based brand equity [PDF]
European Journal of Management StudiesPurpose – It is observed that bank transactions are at the top of the list as consumers' online transactions increase day by day. We assume that creating an emotion-rich experience will be more effective in ensuring brand awareness, brand associations ...
Sibel Akın, Esen Gürbüz
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Jurnal Manajemen Teori dan Terapan, 2023 Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and brand trust. Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique.
Ni Kadek Reinita Andriyani +1 more
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Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
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Cogent Business & Management, 2022 The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
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Brand Experience dan Brand Loyalty: Mediated by Brand Trust
Jurnal Ilmiah Manajemen dan Bisnis, 2023 Brand loyalty is a company's goal to gain recognition from the community, so it becomes a challenge for companies to make customers loyal to a brand. This study will investigate the relationship between brand experience and brand loyalty, using brand trust as a mediation. The research respondents were 150 users of Kutus-kutus oil in DIY.
Saptaningsih Sumarmi, Hety Wijayanti
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Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
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Analysis Of The Influence Of Social Media Marketing And Co-Creation Behavior On Brand Equity Through Mediation Brand Experience Of Automotive Products In Indonesia [PDF]
E3S Web of ConferencesThis study investigates the impact of social media marketing and co-creation activity on brand equity in the automotive industry in Indonesia. In this relationship, brand experience is the mediating variable. The study employed a quantitative methodology,
Yap Yonathan William, Suwarno
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Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThis study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative.
Khafifatuzzahra Citadiantoro +3 more
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THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
Jurnal Aplikasi Manajemen, 2021 This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi +2 more
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