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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
The relationship of internet banking users' emotional brand experiences and consumer-based brand equity [PDF]
European Journal of Management StudiesPurpose – It is observed that bank transactions are at the top of the list as consumers' online transactions increase day by day. We assume that creating an emotion-rich experience will be more effective in ensuring brand awareness, brand associations ...
Sibel Akın, Esen Gürbüz
doaj +1 more source
Sustainability, 2022 This study aims to find the antecedents that enhance consumer value and brand loyalty to unmanned coffee shops (UCS) that provide unmanned services during the COVID-19 pandemic.
Jun-Ho Bae, Hyeon-Mo Jeon
semanticscholar +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2022 This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia.
Aditya Revaldi +4 more
doaj +1 more source
Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
doaj +1 more source
Gadjah Mada International Journal of Business, 2022 Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno +1 more
semanticscholar +1 more source
Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Merek Dan Kepercayaan Merek (Studi Pada Kuliner Khas Kota Malang) [PDF]
, 2016 The research objective was to examine the influence of the brand experience, brand satisfaction, and brand trust toward brand loyalty. The quantitative research approach of this research was Path Analysis (Path Analysis).
Panjaitan, A. O. (Andrey) +2 more
core +2 more sources
Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
doaj +1 more source
Business Ethics and Leadership, 2021 The way consumers perceive, engage, and behave in today’s global marketplace is everything. Human connection is increasingly important in creating memorable experiences by offering the required interactions. As a response, marketers compete fiercely, and
Iman AL-Fakhri, T. Alabdullah
semanticscholar +1 more source
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation ReviewThis research investigates five sensory cues (i.e. visual, auditory, olfactory, tactile, and taste) influencing sensory brand experience leading to brand loyalty through customer satisfaction, brand attachment, and customer lovemarks.
Dongmei Zha +3 more
semanticscholar +1 more source