Results 41 to 50 of about 84,149 (266)

Deep Sequencing of FLT3‐ITD Enables Response Evaluation and Post‐Treatment Monitoring in Childhood AML: An Exploratory Study

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background An internal tandem duplication in the gene encoding Fms‐like tyrosine kinase 3 (FLT3‐ITD) is associated with high relapse risk and poor prognosis in acute myeloid leukemia (AML) and plays a crucial role in treatment decisions. Measurable residual disease (MRD) analysis of FLT3‐ITD during and after treatment has shown prognostic ...
Sofie Johansson Alm   +11 more
wiley   +1 more source

The role of social media in the creation of brand experiences

open access: yesCuadernos de Administración, 2018
The relationship between social media and brand experience remains unclear in spite of the strategic importance of social platforms in marketing. To narrow this gap of knowledge, this paper addresses three research objectives: first, defining what is ...
Mauricio Losada-Otálora   +1 more
doaj   +1 more source

Time Toxicity in Wilms Tumor: Quantifying the Burden of Healthcare Interaction in the First Year After Diagnosis

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Wilms tumor (WT) treatment imposes a significant time burden on patients and their families. Time toxicity is a patient‐centered metric that quantifies the burden of healthcare interaction. We sought to define time toxicity in the first year after diagnosis of WT and hypothesized that it would increase as tumor stage and treatment ...
Caleb Q. Ashbrook   +6 more
wiley   +1 more source

The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
The purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users.
Meirisma Putri Indriani, Jati Waskito
doaj   +1 more source

Emapalumab for Immune Effector Cell‐Associated Hemophagocytic Lymphohistiocytosis‐Like Syndrome Following CD19‐Directed CAR‐T in Two Patients With B‐ALL: Clinical and Biomarker Correlates

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Immune effector cell‐associated hemophagocytic lymphohistiocytosis‐like syndrome (IEC‐HS) is a life‐threatening hyperinflammatory toxicity distinct from cytokine release syndrome (CRS) and neurotoxicity following chimeric antigen receptor T‐cell (CAR‐T) therapy. In a single‐institution retrospective cohort of pediatric and young adult patients
Thomas J. Galletta   +6 more
wiley   +1 more source

Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry

open access: yesHeliyon
Objective: With the arrival of the experience economy era, changes in the marketing environment, and the evolution of consumer psychological needs, a good user experience will bring them freshness.
Fa Wang   +3 more
doaj   +1 more source

Therapeutic Apheresis in Nigeria: A Multi‐Center Summary of Abstracts From the Inaugural Nigerian Society for Apheresis Scientific Meeting

open access: yesTherapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Therapeutic apheresis (TA) is an established treatment modality for hematologic, neurologic, and immunologic disorders, yet access remains severely limited in sub‐Saharan Africa. Donor apheresis, including platelet apheresis collection from healthy donors, represents an important complementary modality supporting blood product ...
Nosa Bazuaye   +33 more
wiley   +1 more source

A study of brand preference: An experiential view [PDF]

open access: yes, 2013
This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityConsumer brand preference is an essential step to understand consumer choice behaviour, and has therefore always received great attention from marketers.
Ebrahim, Reham Shawky
core  

THE ROLE OF BRAND LOVE MEDIATES THE INFLUENCE OF BRAND EXPERIENCE AND SELF EXPRESSIVE BRAND ON BRAND LOYALTY: A CASE STUDY ON STARBUCKS CONSUMERS IN DENPASAR

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2021
The business world has developed quite rapidly, namely coffee shops by producing products so that they are able to meet the needs and tastes of consumers with good brand quality.
Widiasuari R.I.A.P., Sukaatmadja I P.G.
doaj   +1 more source

THE ROLE OF BRAND LOVE IN MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: A CASE STUDY ON OVO APPLICATION USERS IN DENPASAR CITY, INDONESIA [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2022
The purpose of this research is to examine and explain the role of brand love in mediating the effect of brand experience and brand trust on brand loyalty of OVO users. Determination of the sample using a non-probability sampling method, namely purposive
Winanda I P.A.D., Giantari I G.A.K.
doaj  

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