Results 131 to 140 of about 84,149 (266)
Media amplification of brand crisis and its affect on brand trust
, 2011 This paper explores the ways in which consumers’ brand trust during a brand crisis is affected through direct experience versus when it is amplified through mass media.
Natalia Yannopoulou +5 more
core +1 more source
Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? [PDF]
Heliyon, 2020 Yasri Y, Susanto P, Hoque ME, Gusti MA.
europepmc +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Cognitive decline is a disabling and variable feature of Parkinson disease (PD). While cholinergic system degeneration is linked to cognitive impairments in PD, most prior research reported cross‐sectional associations. We aimed to fill this gap by investigating whether baseline regional cerebral vesicular acetylcholine transporter ...
Taylor Brown +6 more
wiley +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen +7 more
wiley +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core
FDG‐PET Associations With Disease Severity and Outcomes in NMDA‐Receptor IgG Autoimmune Encephalitis
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background Patients with N‐methyl‐D‐aspartate (NMDA) receptor‐immunoglobulin G (IgG) autoimmune encephalitis (NMDAR‐IgG AE) demonstrate occipital lobe hypometabolism on baseline brain fluorodeoxyglucose‐positron emission tomography (bFDG‐PET).
Jonathan K. Lee +7 more
wiley +1 more source
Clustering Millennials using brand authenticity
, 2015 Brand authenticity can be considered one of the “cornerstones of contemporary marketing” (Brown et al., 2003), a response to current trends of hyperreality and globalness (Arnould and Price, 2000; Ballantyne et al., 2006), and a new business imperative ...
MINGIONE M. +2 more
core
Posterior Cortical Atrophy in the Asia‐Pacific: A Report From the PCA Asian Workgroup
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Posterior Cortical Atrophy (PCA) is a distinct dementia syndrome primarily affecting spatial abilities and visual processing. It is associated with degeneration in the posterior part of the brain. PCA is subclassified into PCA‐pure and PCA‐plus syndromes based on consensus criteria.
Yuttachai Likitjaroen +11 more
wiley +1 more source
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model. [PDF]
To propose a framework integrating the types and levels of the determinants of brand CO recognition and to provide evidence on Internet users’ brand CO recognition rates using a sample of multi-regional and global brands from a variety of product ...
Cerviño, Julio
core
Managing brand experience and reputation in the hotel business
, 2020 As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands and brand extensions with numerous
Kozak, M. +1 more
core