Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed [PDF]
In today’s overcrowded and highly competitive marketplace, ‘Brand Experience’ (BE) can be the most privileged tool for differentiation. Customer’s feeling, emotion and interactions will contribute to the overall perception of the brand experience ...
Naina Mohamed, Rozita
core
Why human connection is the true metric of research success
Human‐centred mentorship can be shaped by mentor attributes, actions, intrinsic drive and career ambition. Drawing on reflections across Singapore and France, as well as workshop insights from FEBS‐IUBMB ENABLE 2024, this article shows that human‐centred mentorship creates the conditions for sustainable growth, well‐being and retention in research ...
Timothy Lin Yun Tan +3 more
wiley +1 more source
This study aimed to investigate the mediation role of brand experience (sensitive experience, intellectual experience, affective experience, and behavioral experience) on the relationship between Electronic event marketing (event experience-event social
Eid mohamed Eid Hassan +1 more
doaj +1 more source
Building brands and fan relationships through social media : the case of the Grand Slam tennis events : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Sport and Exercise at Massey University, Palmerston North, New Zealand [PDF]
Social media have become pervasive parts of society and modern consumer culture. However, sports scholars have noted a distinct lack of knowledge and understanding related to their use among sports properties.
Thompson, Ashleigh-Jane
core
Long‐term hippocampal alterations and cognitive impairment in a murine model of surgical sepsis
Using a mouse model of surgical sepsis, we tested long‐term memory and analyzed the transcriptome of single cells isolated from the hippocampus. Survivor mice showed worse memory, loss of certain brain cell subpopulations, and abnormal immune cell activity—suggesting that post‐sepsis brain alterations may be linked to cognitive deficits.
Dong Seong Cho +4 more
wiley +1 more source
PROMOTION STRATEGY OF CLOTHING BRAND COTTON BUTTON [PDF]
Cotton Button, is a children\u27s clothing brand in South Tangerang has been established since 2014, which was born from the idea of a mother of two children who have experience in choosing fabrics on children\u27s clothing.
Huwaida, N. (Nabilah ) +1 more
core
A novel signature integrating genome‐wide analysis with clinical factors predicts recurrence in stage II colorectal cancer and enables a new risk stratification to guide postoperative adjuvant chemotherapy. Clinical risk stratification for postoperative recurrence in patients with pathological stage II (pStage II) colorectal cancer (CRC) is essential ...
Mayuko Otomo +7 more
wiley +1 more source
Evolutionary analysis across 32 placental mammals identified positive selection at residues H148 and W149 in the immune receptor FcγR1. Ancestral reconstruction combined with molecular dynamics simulations reveals how these mutations may influence receptor structure and dynamics, providing insight into the evolution of antibody recognition and immune ...
David A. Young +7 more
wiley +1 more source
In a murine model of myocardial ischemia and reperfusion (MI/R), the CD36 azapeptide ligand MPE‐298 reduces cardiac injury and transiently lowers left ventricular long‐chain fatty acids (LCFAs) accumulation 3 h after reperfusion, accompanied by a decrease of oxidative stress and inflammation‐associated genes' expression in the heart and adipose tissue.
Jade Gauvin +12 more
wiley +1 more source
PENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KEPERCAYAAN MEREK DAN KEPUASAN (KAJIAN PADA MEREK THE BODY SHOP DI BANDA ACEH) [PDF]
ABSTRAKAbstrak karya akhir diserahkan kepada Panitia Komisi Ujian untuk mendapatkan Gelar Magister Manajemen Pada Fakultas Ekonomi Dan Bisnis Unversitas Syiah KualaPENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMEDIASI OLEH KEPERCAYAAN MEREK ...
MORISNA
core

