Results 301 to 310 of about 5,921,978 (336)

Role of Brand experience in Fashion brands

Restaurant Business, 2019
Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario?
G. Aiswarya, Dr. Jayasree Krishnan
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Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience

International Journal of Bank Marketing, 2021
PurposeThe present study aims to propose and validate a model to measure certain variables that may contribute to increasing the bankarization rate (uptake of retail banking services) among developing-economy populations characterized by poor financial ...
Luís Daniel Martillo Jeremías, A. I. Polo Peña   +1 more
semanticscholar   +1 more source

Building consumer–brand relationships through brand experience and brand identification

Journal of Strategic Marketing, 2018
AbstractBoth academics and industry are focusing heavily on building and nurturing consumer–brand relationships.
Vikas Kumar, Arun K. Kaushik
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Multisensory Brand Experiences and Brand Love

2018
In this chapter, the author examines the most important research in the field of sensory marketing, brand equity and brand love, that has been published over the past thirty years. Firstly, the author accounts for the significance of the five senses and sensory marketing which is regarded as a new marketing paradigm for the 21st century.
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Interactive Brand Experience

2005
E-marketing has evolved from an environment that was solely direct response to one that includes significant opportunities for brand development. Internet marketing uses a rich set of tools to create exceptional customer experience that results in strong relationships with the brand.
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Harmonizing Brand Experience

This chapter analyses the pivotal role of sound in shaping the customer journey and elevating brand experiences. We explain the profound influence of auditory elements, in particular sound, music, silence, or noise, on consumer perception and behavior.
Mohamed Adel Abdelrazek, Marwa Tourky, William S. Harvey   +2 more
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Influence of brand experience on customer inspiration and pro-environmental intention

, 2020
This study aims to examine the potential predictors of customers’ pro-environmental intention based on the Stimulus–Organism–Response framework. PLS-SEM was used to tests the hypotheses using a sample of 217 green hotel customers. The results reveal that
Jookyung Kwon, Carl A. Boger
semanticscholar   +1 more source

Football brand experiences

2010
This chapter begins by debating the types of experience offered by football, and how these might be enhanced to offer and vary the types of experience to maximum effect. It concludes by taking each of Pine and Gilmore’s six challenges for experiential branding, and discussing how these might be applied to enhance the experience of engaging with a ...
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Differentiated brand experience in brand parity throughbranded brandingstrategy

Journal of Strategic Marketing, 2014
Given the existence of brand parity/brand similarity in certain product categories, it has become difficult for brand owners to provide unique brand experience to the customers. Companies therefore are increasingly depending on brands from other companies in an effort to enhance their customers' brand experience with a view to bolstering up their own ...
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The effect of customers' brand experience on brand evangelism: The case of luxury hotels

Tourism Management Perspectives, 2023
S. Purohit, L. Hollebeek, Manish Das, Valdimar Sigurdsson   +3 more
semanticscholar   +1 more source