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The mechanism of the ornamental plant variety rights value formation and enhancement strategy based on SEM-SD. [PDF]

PLoS One
Chen Y, Zhang Z, Kong D, Rao Z, Li W.
europepmc   +1 more source

Sensory branding and its impact on consumer brand identification and brand loyalty

, 2019
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Employer brand identification: investigating the concept of employer brand identification in the military context

Journal of Business Economics, 2021
This study aims to deepen the understanding of employer brand identification. It also aims to enrich the understanding of the relationship between employer brand personality (as an antecedent of employer brand identification), organizational prestige, brand citizenship behavior, and turnover intention (as possible consequences of employer brand ...
Faraz Sadeghvaziri, Mohammad Azimi
openaire   +2 more sources

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Abstract Recent studies have highlighted the importance of social media brand communities to brand loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a conceptual model in mass-market products in which consumers’ engagement in social media brand communities, brand identity, and consumer-brand identification are ...
Pedro Simões Coelho, Paulo Rita, Zélia Raposo Santos   +2 more
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Building consumer–brand relationships through brand experience and brand identification

Journal of Strategic Marketing, 2018
AbstractBoth academics and industry are focusing heavily on building and nurturing consumer–brand relationships.
Vikas Kumar, Arun K. Kaushik
openaire   +2 more sources

Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Journal of Product & Brand Management, 2023
Purpose Through activism, brands participate in the sociopolitical controversies that shape society today. Based on social identity theory, this study aims to examine the moderating effects of consumer–brand identification (CBI) and political ideology ...
M. Haupt, Stefanie Wannow, Linda Marquardt, Jana Shanice Graubner, A. Haas   +4 more
semanticscholar   +1 more source

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value

Journal of Vacation Marketing, 2023
This study examines the relationship between green hotel practices and consumer revisit intention, with the mediating mechanisms of brand identification, promotion focus, and green consumption value.
Thac Dang‐Van, Tan Vo‐Thanh, Jianming Wang, H. Nguyen, Ninh Nguyen   +4 more
semanticscholar   +1 more source

The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences

Journal of Fashion Marketing and Management, 2023
PurposeUsing social capital theory as the theoretical framework, the purpose of this study is to examine if shared value, the norm of reciprocity and social bonding within a small fashion brand's Instagram page transfers to the overall perception and ...
Jiyoung Kim, X. Y. Leung, Brittany R McKneely   +2 more
semanticscholar   +1 more source

The Influence of Brand Identification and Brand Trust on Brand Evangelism

International Journal of Business and Quality Research, 2023
This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application.
null Muhammad Fa'iq Muna, null Yuslinda Dwi Handini, null Wheny Khristianto   +2 more
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Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty

Journal of Product & Brand Management, 2023
Purpose Oppositional brand loyalty (OBL) has become widespread and has thus received growing scholarly attention in recent years. Although opposition behaviors have distinct manifestations, their differential antecedents remain underexplored.
Junyun Liao, Rui Guo, Jiawen Chen, Peng Du   +3 more
semanticscholar   +1 more source