Results 41 to 50 of about 3,745,740 (323)
Am I Ibiza? Measuring brand identification in the tourism context [PDF]
, 2018 Understanding brand identification is critical when developing successful relationships between tourists and the destinations they visit. Nevertheless, there is an absence of academic work that measures tourist destination brand identification.
Berrozpe, Arturo +2 more
core +3 more sources
Cogent Business & Management, 2017 Brands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation.
Wioleta Kucharska
doaj +1 more source
A Case Study of VAN Jacket and Kensuke Ishizu:
Maketingu Janaru, 2021 This article focuses on Van Jacket (1954–1978), a fashion brand that has had a major impact on the Japanese lifestyle, and Kensuke Ishizu (1911–2005), one of the founders of the company. VAN has created new customers and value with outstanding creativity
Keiko Kotani
doaj +1 more source
Building Brand’s Value: Research on Brand Image, Personality and Identification
International Journal of Management, Economics and Social Sciences, 2019 The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had purchased Volvo products.
Wu, Chao Sen, Chen, Tien-Tze
openaire +2 more sources
Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek
Jurnal Ekonomi Modernisasi, 2017 This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of
Ferdian Hendrasto
doaj +1 more source
Brand Commitment, Image, Identification and Trust on Brand Evangelism
Human Nature Journal of Social Sciences, 2022 Aim of the Study: The purpose of this paper is to check the nature of customer and customer behavior toward brand or services. This paper is to check the customer relationship with different type of brand influence on evangelism brand. Evangelism brand is termed as intense form of brand support behavior.
Hina Rehman +2 more
openaire +1 more source
Source identification for mobile devices, based on wavelet transforms combined with sensor imperfections [PDF]
, 2013 One of the most relevant applications of digital image forensics is to accurately identify the device used for taking a given set of images, a problem called source identification.
A. L. Sandoval Orozco +14 more
core +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti +3 more
doaj +1 more source
Journal of Service ManagementPurposeEffective customer journey design (ECJD) is considered a key variable in customer experience management and an essential source of brand meaning and pro-brand behavior.
B. F. Reitsamer +2 more
semanticscholar +1 more source
Jurnal AKTUAL, 2022 Penelitian bertujuan untuk menguji peran brand distinctiveness, brand social benefit, memorable brand experience, brand attractiveness pada customer brand identification (CBI) pada kota semarang. Dalam penelitian ini mengambil responden para wisatawan yang berkunjung di kota Semarang sebagi populasi. Sedangkan metode pengambilan sampel dilakukan dengan
Aprillia Elly Kusumastuti +1 more
openaire +1 more source