Results 91 to 100 of about 2,348,712 (321)
The Brand Identity: A Strategic Shift for Success
Romanian Economic Journal, 2010 The strong identity is a key condition for the real success of a brand strategy. The identity reflects the inner value of the brand and describes its potential success.
Victor Danciu
doaj
Brand > Logo: Visual Analysis of Fashion Brands [PDF]
arXiv, 2018 While lots of people may think branding begins and ends with a logo, fashion brands communicate their uniqueness through a wide range of visual cues such as color, patterns and shapes. In this work, we analyze learned visual representations by deep networks that are trained to recognize fashion brands.
arxiv
Measuring Similarity between Brands using Followers' Post in Social Media [PDF]
arXiv, 2020 In this paper, we propose a new measure to estimate the similarity between brands via posts of brands' followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely to jointly purchase.
arxiv
Corporate brand identity management – proposal of a new framework [PDF]
, 2011 The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity.
Barandas-Karl, Hortênsia +2 more
core
My heritage matters: Building a strong brand, awareness and image
South African Journal of Business ManagementPurpose: This article aims to investigate the role of Ghanaian culture in building a strong footwear brand identity to enhance brand awareness and image within the Ghanaian footwear industry. The study also investigated how gender affects perceptions and
Emmanuel Kwarteng-Amaniampong +2 more
doaj +1 more source
Jurnal Aplikasi Manajemen, 2019 This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community.
Neoda Farizan, F. Rohman, A. Hussein
semanticscholar +1 more source
Weighted words at degree two, I: Bressoud's algorithm as an energy transfer [PDF]
arXiv, 2020 In a recent paper, we generalized a partition identity stated by Siladi\'c in his study of the level one standard module of type $A_2^{(2)}$. The proof used weighted words with an arbitrary number of primary colors and all the secondary colors obtained from these primary colors, and a brand new variant of the bijection of Bressoud for Schur's partition
arxiv
PERANCANGAN BRAND IDENTITY KAMPUNG BATIK TUBAN” [PDF]
, 2014 Brand Identity is a process to make an identity or brand that can be known of everyone. Brand Identity can be fully mean as a brand that has their view point of identity to attract attention of people.
BERLIAN , YULIANA
core
The underlying social identities of a nation's brand
International Marketing Review, 2010 PurposeThe purpose of this paper is to draw on self‐categorisation theory and nation branding to investigate the social identities and influences which underpin consumer preferences for national brands.Design/methodology/approachA survey in Mozambique, an underdeveloped African country, compared a domestic mobile phone company whose brand contains the ...
Lee, R.Y. +3 more
openaire +5 more sources
Jurnal Aplikasi ManajemenSarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not ...
Fatmah Cholid Bawazir +2 more
doaj +1 more source