THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND [PDF]
The aim of this paper is to distinguish the role of the aesthetics in the creation of a brand. Aesthetics is a new model of marketing and it guarantees to the firms the possibility to address to the consumers through a variety of sensory experiences and,
Meda Roxana OLAHUT, Raluca COMIATI
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Assessment of Impact of Global Business Environment on International Tourism Brands [PDF]
, 2017 In the article the concept of modern International tourism is considered. The certain estimation of influence of global factors of business-environment on the process of forming of International tourist brand of countries is presented.
Kucherenko, K. (Ksenia)
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Annals of Applied Sport Science, 2018 Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust.
Mohammad Keshtidar +3 more
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The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
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Towards a theoretical framework on sensorial place brand identity
, 2019 The purpose of this paper is to propose a new framework on sensorial place brand identity.,This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity.,By ...
Clarinda Rodrigues +3 more
semanticscholar +1 more source
Perancangan Brand Identity Dan Kemasan Kue Kering Susy Handayani Di Surabaya [PDF]
, 2017 Salah satu bentuk USAha yang marak berkembang di Surabaya adalah bisnis kue kering. Bisnis kue kering juga dimanfaatkan oleh Susy Handayani yang merupakan USAha homemade yang memproduksi aneka kue kering dan kue spiku dengan menggunakan resep turun ...
Claresta, S. (Sharleen) +2 more
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The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj
Analisa Pengaruh Brand Identity Terhadap Pembentukan Brand Image Dengan Promotion Mix Dan Brand Awareness Sebagai Variabel Intervening Pada Merek Speedo [PDF]
, 2015 Penelitian ini dilakukan untuk mengetahui seberapa dampak variabel brand identity terhadap pembentukan brand image pada merek Speedo. Penelitian menggunakan variabel penghubung promotion mix dan brand awareness.
Lunardi, J. (Jeconiah)
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A Review of Strategic Options for Achieving a Country Brand for Romania [PDF]
Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful.
Razvan-Andrei CORBOS +1 more
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Pengaruh Brand Identity Terhadap Purchase Intention Melalui Trust Di UD. Makin Hasil Jember [PDF]
, 2015 Penurunan suku bunga, populasi meningkat dan ledakan jumlah bangunan mengubah Indonesia menjadi tempat favorit untuk investasi saham property. Salah satu fenomena inilah yang membuat pertumbuhan bisnis properti di Indonesia mengalami peningkatan setiap ...
Stevina, E. (Elisabeth)
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