Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model. [PDF]
FoodsGarcía-Salirrosas EE +7 more
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Co-creating corporate brand identity with online brand communities: A managerial perspective
Journal of business research, 2019 A. Essamri +2 more
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Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence. [PDF]
PLoS OneLi M, Chung W.
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Organizational Inertia and Brand Management: The Growth of the Firm by Re-Creating Brand Identity
, 2018 Mitsutoshi Otake
openalex +2 more sources
An Analysis of How Smart Home Product Attributes Influence Older Adults' Avoidance Psychology: The Sequential Mediation Role of Product Identity and Trust. [PDF]
Behav Sci (Basel)Huang Y, Li X, Ling S, Zheng C.
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Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting. [PDF]
Front SociolEl-Dabt L +4 more
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REPRESENTASI BRAND IDENTITY DALAM WEBSERIES SEBAGAI ALTERNATIF MEDIA PERIKLANAN
, 2019 Dian Tamitiadini, Dea Lutfianto
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From Comparison to Confidence: The Dove Self-Esteem Project and the Transformation of Beauty Perceptions on Social Media. [PDF]
Behav Sci (Basel)Kim J, Kim M.
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How Cultural Involvement in Different Brand Types Influences Willingness to Pay Premium: The Mediating Role of Brand Happiness. [PDF]
Behav Sci (Basel)Zhou Z, He Y, Xie Y, Mehmood S.
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