Results 71 to 80 of about 493,088 (328)
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]
This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Ana Côrte-Real, Paulo Lencastre
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Analisa Pengaruh Brand Identity Terhadap Brand Awareness Dan Brand Satisfaction Brotherwood Decoration Surabaya [PDF]
, 2015 Industri kreatif di Indonesia,terutama di kota-kota besar seperti Jakarta, Bandung, dan saat ini Surabaya. Dimana anak-anak muda menumpahkan kreatifitasnya dan menjadikan karya yang bisa menumbuhkan pereekonomian bangsa.
Aji, F. H. (Fernadi)
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment [PDF]
, 2016 Cause-related marketing (CRM) is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simultaneously encouraging consumer purchases and doing something good for the society.
Gouran, Dennis +3 more
core +2 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Objectives To identify predictors of chronic ITP (cITP) and to develop a model based on several machine learning (ML) methods to estimate the individual risk of chronicity at the timepoint of diagnosis. Methods We analyzed a longitudinal cohort of 944 children enrolled in the Intercontinental Cooperative immune thrombocytopenia (ITP) Study ...
Severin Kasser +6 more
wiley +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
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Corporate brand identity management – proposal of a new framework [PDF]
, 2011 The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity.
Barandas-Karl, Hortênsia +2 more
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Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Surveillance imaging aims to detect tumour relapse before symptoms develop, but it's unclear whether earlier detection of relapse leads to better outcomes in children and young people (CYP) with medulloblastoma and ependymoma. This systematic review aims to identify relevant literature to determine the efficacy of surveillance magnetic ...
Lucy Shepherd +3 more
wiley +1 more source
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Despite their increased risk for functional impairment resulting from cancer and its treatments, few adolescents and young adults (AYAs) with a hematological malignancy receive the recommended or therapeutic dose of exercise per week during inpatient hospitalizations.
Jennifer A. Kelleher +8 more
wiley +1 more source