Key aspects of personal brand identity in social media commerce: Impact on successful personal branding [PDF]
International Journal of Data and Network ScienceThis study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal ...
Nichanan Kongsri, Pensri Jaroenwanit
doaj +1 more source
How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms [PDF]
arXiv, 2022 With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., whether and how to respond) in these contexts remains unclear. This research investigates consumers' reactions to brand response strategies (e.g., engage vs.
arxiv
Humanities & Social Sciences CommunicationsThis study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals ...
Ayşegül Acar +4 more
doaj +1 more source
Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World [PDF]
, 2018 This study explores brand identity, brand image and their relationship within the modern film brand of J.K. Rowling’s Wizarding World (JKRWW). The research builds upon literature into media and film brands (e.g.
Jordan, L., Quest, J.
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PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND
Ekonomski Vjesnik, 2012 This paper begins with the term product brand identity as the new market paradigm. It aims to define the term product brand identity and its significance for realisation of the market value of a product’s brand and overall marketing goals of an ...
Branislav Lijović
doaj
The Open Brands Dataset: Unified brand detection and recognition at scale [PDF]
arXiv, 2020 Intellectual property protection(IPP) have received more and more attention recently due to the development of the global e-commerce platforms. brand recognition plays a significant role in IPP. Recent studies for brand recognition and detection are based on small-scale datasets that are not comprehensive enough when exploring emerging deep learning ...
arxiv
Penggambaran Brand Identity Tri Indonesia Dalam Isi Pesan Iklan TVC Tri Indonesia [PDF]
, 2016 Penelitian ini dilakukan untuk mengetahui identitas merek atau brand identity yang ingin ditunjukkan Tri Indonesia melalui isi pesan iklan televisi Tri Indonesia.
Tono, S. (Sastrian)
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Schur's old determinant proves a brand-new theorem of Garrett-Ismail-Stanton [PDF]
arXiv, 2000 Garrett, Ismail, and Stanton gave a general formula that contains the Rogers-Ramanjuan identities as special cases. We show how easy this is when using a determinant that Schur introduced in 1917.
arxiv
International Co-Branding and Firms Finance Performance [PDF]
arXiv, 2022 Co-branding has become a widely used marketing strategy, yet little attention has been paid to its impact on a firm's stock value. Prior literature has shown that using a co-branding strategy properly helps firms leverage the brand value and equity. We discussed the theoretical foundations and main accomplishments of prior studies.
arxiv
Perancangan Brand Identity PT. Sejati Polyplast Waru Sidoarjo [PDF]
, 2015 Peran Brand Identity dalam bisnis sangat penting. Brand tidak hanya sebagai sebuah simbol pengenal barang atau jasa akan tetapi juga merupakan keseluruhan karakter Perusahaan.
Gunawan, Y. (YUNGMANTARA) +2 more
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