Analisa Pengaruh Brand Identity Terhadap Brand Awareness Dan Brand Satisfaction Brotherwood Decoration Surabaya [PDF]
, 2015 Industri kreatif di Indonesia,terutama di kota-kota besar seperti Jakarta, Bandung, dan saat ini Surabaya. Dimana anak-anak muda menumpahkan kreatifitasnya dan menjadikan karya yang bisa menumbuhkan pereekonomian bangsa.
Aji, F. H. (Fernadi)
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A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]
This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Ana Côrte-Real, Paulo Lencastre
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Cultures of unruly bricolage : 'debadging' and the cultural logic of resistance [PDF]
, 2009 Arnould and Thompson note that the "marketplace has become a pre-eminent source of mythic and symbolic resources through which [people] construct narratives of identity' (2005: 871). Not only do consumers "actively rework and transform symbolic meanings"
Brownlie, Douglas, Hewer, Paul
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Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love [PDF]
, 2019 Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between brand gender and CBBE by analyzing the mediating roleofconsumer–brandengagement ...
Andre, Ana Raquel +4 more
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Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
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Corporate brand identity management – proposal of a new framework [PDF]
, 2011 The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity.
Barandas-Karl, Hortênsia +2 more
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The evolvement of brand identity of Langkawi Island, Malaysia [PDF]
, 2015 The purpose of this paper is to investigate the brand identity development efforts of Langkawi Island as one of the most prominent and well-guarded tourism destinations in Malaysia. It will be viewed from the historical perspectives for the last 35 years
Ismail, Hairul Nizam +1 more
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Using an integrative approach to assess brand identity [PDF]
, 2007 There is a wide agreement that identity is a multidisciplinary concept. The authors consider this an opportunity do develop a framework to assess identity.
Barros, Teresa +1 more
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Misspelled logotypes: the hidden threat to brand identity. [PDF]
Sci Rep, 2023 Rocabado F, Perea M, Duñabeitia JA.
europepmc +1 more source
The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015 [PDF]
, 2015 This paper seeks to build an understanding of the relationship between the communicated brand identity and understood political brand image of the UK Conservative Party.
Armannsdottir, G, Pich, C, Spry, L
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