Results 81 to 90 of about 2,534,377 (245)

Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment [PDF]

, 2016
Cause-related marketing (CRM) is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simultaneously encouraging consumer purchases and doing something good for the society.
Gouran, Dennis, He, Hongwei, Kolo, Olivia, Zhu, Weichun   +3 more
core   +2 more sources

The Brand Identity: A Strategic Shift for Success

Romanian Economic Journal, 2010
The strong identity is a key condition for the real success of a brand strategy. The identity reflects the inner value of the brand and describes its potential success.
Victor Danciu
doaj  

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust

Jurnal Aplikasi Manajemen
Sarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not ...
Fatmah Cholid Bawazir, Eric Harianto, Muhammad Azizurrohman   +2 more
doaj   +1 more source

Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior. [PDF]

Int J Environ Res Public Health, 2022
Jiang W, Song Y.
europepmc   +1 more source

Brand Identity Creation for Thai Halal Brands

, 2014
The purpose of this paper is to synthesize the research result of brand Identities of Thai Halal brands which related to the way of life for Thai Muslims. The results will be transforming to Thai Halal Brands packaging and label design. The expected benefit is an alternative of marketing strategy for brand building process for Halal products in ...
openaire   +1 more source

Country slogans and logos: findings of a benchmarking study [PDF]

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that
György Kadocsa, Árpád Papp-Váry PhD
core  

Even Better than the Real Thing [PDF]

, 2016
In an era where the youth were obsessed with an appearance of success and being hip, when Coke finally altered its New Coke brand identity to appeal to the youth, they still could not make the youth accept New Coke. In the end when Coke had the chance to
Moran, Nicholas
core   +1 more source

My heritage matters: Building a strong brand, awareness and image

South African Journal of Business Management
Purpose: This article aims to investigate the role of Ghanaian culture in building a strong footwear brand identity to enhance brand awareness and image within the Ghanaian footwear industry. The study also investigated how gender affects perceptions and
Emmanuel Kwarteng-Amaniampong, Adele Potgieter, Madele Tait   +2 more
doaj   +1 more source

An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]

The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
core  

Modularization to Support Multiple Brand Platforms [PDF]

, 2001
Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions.
Agus, Sudjianto, Otto, Kevin
core