Results 81 to 90 of about 2,348,712 (321)
Forms representing forms: The definite case [PDF]
arXiv, 2015 Let $\psi$ and $F$ be positive definite forms with integral coefficients of equal degree. Using the circle method, we establish an asymptotic formula for the number of identical representations of $\psi$ by $F$, provided $\psi$ is everywhere locally representable and the number of variables of $F$ is large enough.
arxiv
Brand Identity and Online Self-Customisation Usefulness Perception [PDF]
, 2016 Online self-customisation (OSC) enables customers to tailor their preferences to certain product features via a brand-hosted online platform. Recent literature has given increasing attention to how consumers value OSC.
Aaker D. A. +14 more
core +2 more sources
Pengaruh Brand Identity Terhadap Purchase Intention Melalui Trust Di UD. Makin Hasil Jember [PDF]
, 2015 Penurunan suku bunga, populasi meningkat dan ledakan jumlah bangunan mengubah Indonesia menjadi tempat favorit untuk investasi saham property. Salah satu fenomena inilah yang membuat pertumbuhan bisnis properti di Indonesia mengalami peningkatan setiap ...
Stevina, E. (Elisabeth)
core
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]
This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Ana Côrte-Real, Paulo Lencastre
core
Position Auctions with Externalities and Brand Effects [PDF]
arXiv, 2014 This paper presents models for predicted click-through rates in position auctions that take into account two possibilities that are not normally considered---that the identities of ads shown in other positions may affect the probability that an ad in a particular position receives a click (externalities) and that some ads may be less adversely affected
arxiv
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core
Creating Brand for CoreFinland Ltd [PDF]
, 2011 The research aims to build brand for a small-sized company namely CoreFinland Ltd. Herein, the main objective of this research is to create CoreFinland as a brand in b-to-b customers’ context.
Khatri, Santosh, Neupane, Khem Raj
core
A Public Comment on NCCoE's White Paper on Privacy-Enhancing Identity Brokers [PDF]
arXiv, 2016 The National Cybersecurity Center of Excellence (NCCoE) (in the United States) has published on October 19, 2015, a white paper on "privacy-enhanced identity brokers." We present here a reply to their request for public comments. We enumerate concerns whose consideration we find paramount for the design of a privacy-enhancing identity brokering ...
arxiv
Misspelled logotypes: the hidden threat to brand identity. [PDF]
Sci Rep, 2023 Rocabado F, Perea M, Duñabeitia JA.
europepmc +1 more source
Trust me I am an advert! : how to create trusting brand identity through advertising [PDF]
, 2012 Since the importance of Relationship Marketing has been recognised, there has been considerable discussion in the Marketing literature on Trust generally.
Danbury, Annie Hagen, Mortimer, Kathleen
core